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Video: Laughter is the Key Ingredient in 'FIZZY'S LUNCH LAB,' a New Health-Themed Web-Only Property Launching November 16 on PBSKIDSGO.org
Date:9/30/2009

instructions from a bellowing measuring-cup drill-sergeant?"

"At PBS KIDS, we focus on guiding children to adopt healthy habits through our positive role models, great storytelling and engaging games. FIZZY'S LUNCH LAB is a perfect addition to our menu - it is interactive content that empowers children to make the right choices and advance their knowledge about healthy eating and exercise," said Sara DeWitt, Senior Director, PBS KIDS and PBS KIDS GO! Interactive. "PBS has been increasing its commitment towards original Web-only properties and video online. With an average of 1.3 million streams per week, kids are eating up video on PBSKIDSGO.org, and we are confident they will love meeting Professor Fizzy and his friends there, too."

The FIZZY'S LUNCH LAB Web site at PBSKIDSGO.org/lunchlab will feature animated and live-action shorts, fun interactive recipes, interesting food facts, and exciting interactive games that guide children towards making smarter food choices. At a time when healthy eating and nutrition are more crucial then ever, FIZZY'S LUNCH LAB gives children a chance to play with their food, and eat it too. Co-creator Dave Schlafman explains, "We don't want to force-feed the information, so we try not to use kid-phobic words such as 'healthy' or 'nutritious.' We created the Lunch Lab to get everyone excited about cooking. The educational component is our way of slipping the broccoli in with the dessert. Evan and I also wanted a 'trickle-up' effect - getting kids so excited about the content that they want to share it with their parents."

For parents and educators, PBSPARENTS.org and PBSTEACHERS.org will feature resources and activities to help children make healthy choices. PBSPARENTS
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SOURCE PBS KIDS; PBS KIDS GO!
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