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Video: Laughter is the Key Ingredient in 'FIZZY'S LUNCH LAB,' a New Health-Themed Web-Only Property Launching November 16 on PBSKIDSGO.org
Date:9/30/2009

ARLINGTON, Va. and BOSTON, Sept. 30 /PRNewswire/ -- On November 16, just in time for the indulgent holiday season, PBS KIDS GO! and Boston creative group CloudKid, invite early elementary school kids to join the hilarious animated adventures of Professor Fizzy and friends in FIZZY'S LUNCH LAB (PBSKIDSGO.org/lunchlab) as they prepare tasty snacks, investigate the difference between good and bad food, and learn what happens once the food you eat goes into your body. Funded by the Corporation for Public Broadcasting (CPB), the immersive, comprehensive FIZZY'S LUNCH LAB experience features funny characters in a variety of short video segments and interactive games and is designed to bring kids and parents together to help plan meals, make snacks, and team up to make healthier eating choices for the entire family. The site will also feature extensive resources on PBS Parents (PBSPARENTS.org) and PBS Teachers (PBSTEACHERS.org) to further the learning.

To view the Multimedia News Release, go to: http://www2.prnewswire.com/mnr/pbs/40319/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090930/NY84182)

"Childhood obesity is a growing problem and we realized that in order to start reversing the effects of our fast food culture, we'd have to employ some of the same tactics that fast food giants have historically used to attract children," said FIZZY'S LUNCH LAB co-creator, Evan Sussman. "By creating fun, animated personalities, our hope is to keep families entertained, engaged, and interested in healthy living. When was the last time you received your recipe
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SOURCE PBS KIDS; PBS KIDS GO!
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