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Video: Lands' End Introduces New Sun.Life(TM) Collection
Date:2/9/2009

greens, and coral oranges along with patterns that offer feminine detailing around the neck, sleeve, and pocket areas. Men also have many choices of wearable colors in fashionable and functional shirts, pants, and shorts. Kids of all ages will stay protected and feel cool in styles such as the half-zip mockneck shirt for boys, and solid and patterned hoodies for girls. The fashionable Sun.Life line will be a hit with the 59 percent of moms surveyed that stated they usually have to change clothes if they're leaving the backyard.

"The biggest benefit to our customers is that the Sun.Life collection offers all the functional benefits normally found in true camping or hiking gear, but can now be found in regular, comfortable styles that can be worn everyday, all day long," said Kirk.

Look for the Yellow Line...

Every item in the Sun.Life collection is easily spotted by a running Yellow Line through the interior neck or waist area. It's a sign that sets Sun.Life apart, and it's a designation that means comfort, protection, and style rolled into one single product.

Other Interesting Findings...

The Lands' End survey of moms revealed many additional interesting findings including:

Limited Activity - Seventy-three percent of moms surveyed said they stay sun safe by staying indoors when the sun's rays are the strongest (10:00 AM - 4:00 PM).

Different Times - A whopping 95 percent of moms told us sun safety is more important today than when they were growing up.

No Sun Screen - Despite information about the importance of sun safety, 11% of moms tell us they never wear sunscreen!

It's all about the Kids - Eighty-nine percent of moms tell us they protect their kids from the sun better than they protect themselves.

Sun Screen for Kids - Sixty-five percent of moms say they c
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SOURCE Lands' End
Copyright©2009 PR Newswire.
All rights reserved

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