Sun protection is not the only "smart" clothing feature smart moms believe is important when clothing the family. According to the survey, many believe breathability (88 percent), wicking (86 percent), adjustability (78 percent) and antimicrobial (69 percent) features are important as well. These features are also found in the new Sun.Life collection.
"It's not surprising that many moms are looking for smart clothing for the family," said Suzanne Bryant, vice president of design for Lands' End. "Our customers always look for the best quality, performance and style and we have built in all the attributes we felt were absolutely necessary to offer a fully functional, sun-protective outdoor apparel collection with everyday comfort and style," adds Bryant.
Where Science Meets Style...
While sun protection was the number one request, Lands' End customers didn't want this new clothing line to look like extreme hiking or camping gear. "Our challenge was to make sure the entire Sun.Life collection was something that men, women, and kids would want to wear," said Bryant. "So, Sun.Life offers bright colors and patterns along with cotton-rich fabric blends that keep the entire collection looking like normal, everyday clothes," added Bryant.
Through cotton-rich blended fabrics, Sun.Life is able to maintain a softer feel than other synthetic types of clothing. So, whether it's hidden vents in shirts & pants, or zip-off pant legs and adjustable short lengths, Sun.Life aims to keep every member of the family comfortable and protected from sunup to sundown.
In addition to its soft, comfortable feel, the Sun.Life collection is fashionable enough to be worn around town for day-to-day errands. Most UPF clothing on the market is only available in neutral tones of tan, olive, and other earth tones. Not Sun.Life. The women's collection boasts bright lemons, fresh
|SOURCE Lands' End|
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