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Video: Lands' End Introduces New Sun.Life(TM) Collection
Date:2/9/2009

The Most Comfortable UPF Clothing Under the Sun

DODGEVILLE, Wis., Feb. 9 /PRNewswire/ -- More than ever before, people are aware of the sun's damaging affects on unprotected skin. From painful sunburns, to serious skin diseases, to cancer; overexposure has people concerned about excessive time in the sun. Lands' End answered sun concerns with a new, innovative, protective, and stylish collection of clothes simply called Sun.Life. The new Sun.Life collection is a full line of adjustable, breathable, and comfortable clothes for the entire family with an Ultraviolet Protection Factor (UPF) rating of 30 or 50.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/landsend/36950/

(Logo: http://www.newscom.com/cgi-bin/prnh/20071029/AQM053LOGO )

"Sun.Life is something our customers asked us for, simply because they were worried about what the sun was doing to their skin while they were enjoying outdoor activities with their families," said Alan Kirk, senior vice president of global sourcing for Lands' End. "We've answered that call with a collection of everyday sun-protective clothing for the entire family that not only helps keep people safer, but it keeps them comfortable too," added Kirk.

It's What People Want...

According to a recent survey conducted by Lands' End of 1,400 moms across the country, more than eight out of ten (87 percent) believe sun-protective clothing for the family is important. Furthermore, the exact same percent of moms surveyed said they worry more about sun safety today than they did ten years ago. These moms will find reassurance in learning every Sun.Life item has a UPF 30 or UPF 50 rating, which blocks 96.7 or 97.5 percent of the sun's harmful
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SOURCE Lands' End
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