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Video: Jewelry Television(R) Introduces DermaGem(TM)
Date:5/4/2009

Gemstone-Based Skin Care Utilizes Breakthrough Technology of GemPlex 5(TM)

KNOXVILLE, Tenn., May 4 /PRNewswire/ -- Jewelry Television(R) announced the launch of DermaGem(TM), a new collection of skin care products and make-up sold exclusively on Jewelry Television(R) and JTV.com. DermaGem(TM) is the first line of luxury skin care products utilizing the breakthrough technology of GemPlex 5(TM), a proprietary ingredient blending the anti-aging benefits of gemstones with 21st century technology. The unique Gemplex 5(TM) formula -- a blend of four gem extracts and wild yam -- is designed to bathe the skin with protective hydration to combat the drying effects of our environment. Gem extracts of rhodolite, hematite, malachite and smithsonite each possess unique antioxidant qualities and other helpful components that may promote the collagen and elastin synthesis that supports healthy youthful skin.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/dermagem/33432/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090504/NY10369 )

The collection was co-created by internationally known skin care consultant, J.J. Meier after five years of research and development in France and California. "My focus was to use nature's organic materials in a blend that may boost defenses against environmental damage and the effects of aging on skin," explained Ms. Meier.

"We are pleased that Ms. Meier elected to deliver her proprietary skin care blend exclusively to Jewelry Television(R) customers," said Randy Puryear, Vice President, Merchandising Research for Jewelry Television(R). "We serve millions of female consumers each year and now they will have access to top-of-the-line skin care at affordable prices," said Puryear.

DermaGem's(TM) nontoxic formulations are designed to compliment all skin types, including mature skin, and protect against free radicals and environmental damage that can prematurely age skin and rob the appearance of a healthy glow. The DermaGem(TM) collection consists of skin care, make-up and beauty kits from $34.99-$59.99.

Check your local listings for Jewelry Television programming in your area or visit JTV.com.

About Jewelry Television(R)

Jewelry Television(R) is a 24/7 broadcast network focusing exclusively on the sale of fine jewelry, gemstones and gemstone-based skin care. The network is the 11th largest fine jewelry retailer in the United States and is distributed to 68 million U.S. households.

JTV.com offers live streaming video of Jewelry Television's(R) programming, fast-paced auctions and access to more loose gemstones than any other retailer. JTV.com is a "Hot 100 Best Retail Web Site," according to Internet Retailer.


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SOURCE Jewelry Television
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