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Video: IAVA and Ad Council Build on Success of Groundbreaking Veterans Campaign with New Friends and Family Element
Date:5/1/2009

this new work will continue to have an impact."

"A welcoming community and home life is what every veteran deserves," said Don Schneider, Executive Creative Director, BBDO New York. "Those of us at BBDO who have had the opportunity to work on this campaign are continually inspired by not only the work that the IAVA does on a regular basis, but by the soldiers and families we have had the privilege to meet during this project."

Both series of PSAs and websites have been researched extensively and tested with veterans, their families and the general market. The ads are being distributed to approximately 33,000 media outlets nationwide. Per the Ad Council's model, all of the ads will air and run in advertising time and space donated by the media. To date, the campaign has received significant support from the media and 1,500 veterans have joined the private online community. Additionally, www.CommunityOfVeterans.org has received more than 270,000 visits.

Funding for the campaign was made possible by the Iraq Afghanistan Deployment Impact Fund of the California Community Foundation.

BBDO

BBDO's mantra is "The Work. The Work. The Work." Day by day, sixteen thousand BBDO people in 287 offices in 79 countries work client by client, job by job, to create and deliver the world's most compelling commercial content. BBDO is currently Network of the Year at Cannes, the world's most awarded agency network in The Gunn Report, the most awarded global agency network across every marketing communications discipline in The Big Won Report, and Campaign Magazine's Advertising Network of the Year. Encouragingly, for the future, it is also Network of the Year in the 8th annual Young Guns Awards which recognize the work of young and emerging creatives.

IAVA

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SOURCE The Ad Council
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