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Video: IAVA and Ad Council Build on Success of Groundbreaking Veterans Campaign with New Friends and Family Element
Date:5/1/2009

as the catalyst for support. Yet, many families today do not know how to broach the subject constructively and struggle with ways to approach a friend or family member who has recently returned home.

Created pro bono by BBDO New York, the new PSAs launched today seek to empower those family and friends of Iraq and Afghanistan veterans by giving them the tools and resources to start the conversation. The new series centers on the concept of "welcome home" signs which convey the difficulty of approaching and engaging a friend or family member who has recently returned home. The signs highlight the careful balancing act friends and family members must often endure to engage a new veteran without pushing him or her too hard. Clear Channel's Creative Services Group, Saatchi & Saatchi and AOL donated their resources to develop additional radio, print, outdoor and Web ads.

"IAVA is thrilled to continue the momentum of the historic Veterans Support Campaign. Already, we have heard from hundreds of veterans who have taken advantage of the social network and resources offered by CommunityofVeterans.org. With these new PSAs, we are taking this campaign one step further and engaging the friends and family of Iraq and Afghanistan veterans in this critical transition process," said IAVA Executive Director Paul Rieckhoff. "IAVA is grateful to the Ad Council and BBDO for their extraordinary commitment to our country's newest generation of veterans. Together, we're turning the page on how their predecessors were treated after Vietnam."

"We are proud to continue our partnership with IAVA with this new series of PSAs that will help families and loved ones understand their critical role in supporting veterans in their transition home," said Peggy Conlon, President & CEO of the Ad Council. "In only a short time, this campaign has been very effective in helping to develop a much-needed community of support for these veterans, and
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SOURCE The Ad Council
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