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Video: HHS Launches Best Bones Forever!
Date:9/1/2009

NORTH LAS VEGAS, Nev., Sept. 1 /PRNewswire/ -- U.S. Department of Health and Human Services (HHS) Secretary Kathleen Sebelius today announced a new campaign, called Best Bones Forever!, designed to improve bone health and decrease the risk of osteoporosis. Research shows that bone fracture rates are increasing, and few adolescent girls get the recommended amounts of calcium and vitamin D -- the building blocks for strong bones.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/bestbonesforever/39548/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090901/NY68749 )

Osteoporosis is often called a "pediatric disease with geriatric consequences." Childhood and adolescence are the key windows of opportunity for building strong bones and warding off the disease. In girls, close to 90 percent of bone mass is built by age 18. Girls, in particular, are at greatest risk for bone problems. Osteoporosis is four times more common in women than men, and adolescent girls consume calcium and participate in physical activity at lower rates than boys. The new campaign empowers girls ages 9 to 14 to build the best bones forever!

"We want girls to know that if you're older than nine, now's your time!" said Secretary Sebelius. "Building strong bones now will help you stand tall for a lifetime."

HHS recommends girls look for foods with calcium and vitamin D, which is necessary to help bones absorb calcium. One recent study found 70 percent of kids in the U.S. had below-normal levels of vitamin D, with deficiencies increasing as kids age from childhood to adolescence. The federal government recom
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SOURCE Office of Women's Health
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