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Video: Grin Big With an Award-Winning Smile
Date:10/30/2007

-Experience the Brightest Five Minutes of Your Day With New Crest

Whitestrips Daily Multicare-

CINCINNATI, Oct. 30 /PRNewswire-FirstCall/ -- Taking a shower, shaping your brows and brewing your morning coffee - what do these activities have in common? They only take five minutes. Now you can boost your beauty routine in the time it takes to do these five minute activities thanks to an advancement in technology by Crest Whitestrips. As the #1 dentist and pharmacist recommended brand and winner of multiple awards by beauty editors including the 2006 Allure "Best of Beauty Editors' Choice and Readers' Choice Award," Marie Claire's "25 Products that Changed Our Lives" and 2007 CosmoGirl! - Kiss of Approval Awards for "Best Teeth Whitener," Crest is proud to introduce the first-of-its-kind and newest member of the Crest Whitestrips family: Crest Whitestrips Daily Multicare - the best over-the-counter whitening beauty buy and the brightest five minutes of your day.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/crest/29948/

"When people are busy, smile care can often take a back seat, but it shouldn't have to," says Sunny Jain, Brand Manager for Crest Whitestrips. "New Crest Whitestrips Daily Multicare is a convenient, effective five minute daily solution to help make your smile look brighter."

For the first time, Crest Whitestrips not only provides a whitening benefit, but can also improve personal oral care on many levels. By incorporating new Crest Whitestrips Daily Multicare into your beauty routine, you can enhance your smile's appearance in three ways. These new strips remove surface stains, whiten teeth by deep cleaning and protect teeth from everyday stain buildup. The strips can be used for five minutes daily until the desired level of whiteness is achieved - and then as often as needed to keep your smile loo
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SOURCE Procter & Gamble
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