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Video: Gabrielle Reece Shows Natural is Beautiful in New PureVia(TM) Campaign
Date:6/23/2009

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About Whole Earth Sweetener Company LLC

Whole Earth Sweetener Company LLC is committed to providing natural alternatives to sugar and to helping people eat better and live healthier, more fulfilling lives. Formed in 2006, Whole Earth Sweetener Company LLC launched its first sweetener brand, Sweet Simplicity(R), in 2007, and the company continues to develop a vertically integrated business that will bring products that are perfectly natural and naturally pure from the farm to consumers. Whole Earth Sweetener Company LLC is a wholly owned subsidiary of Merisant Company, the maker of Equal(R) and Canderel(R) and a global leader in the manufacture, marketing and distribution of tabletop sweeteners, with sales in over 100 countries. For more information, visit www.wholeearthsweetener.com.

Note to editors: PureVia(TM) is a trademark of Whole Earth Sweetener Company LLC and PepsiCo, Inc. Sweet Simplicity(R) is a registered trademark of Whole Earth Sweetener Company LLC. Equal(R) and Canderel(R) are registered trademarks of Merisant Company and Merisant Company 2 Sarl.

    Press Contact:
    Katie Wood
    312-240-2827
    katie.wood@edelman.com


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