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Video: Gabrielle Reece Shows Natural is Beautiful in New PureVia(TM) Campaign
Date:6/23/2009

Ads for New All Natural, Zero Calorie Sweetener Made from the Stevia Plant to Appear in August Magazines

CHICAGO, June 23 /PRNewswire/ -- Excited to put a face on its great tasting, all natural, zero calorie sweetener PureVia(TM), Whole Earth Sweetener Company today announced health icon and beach volleyball champion Gabrielle (Gabby) Reece will be featured au naturel in bold print advertisements for the all natural product.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/purevia/38881/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090623/NY36618 )

"PureVia(TM) is the perfect addition to my diet and healthy lifestyle. It adds just the right touch of guilt-free sweetness to my morning tea," said Gabrielle Reece, the former American professional beach volleyball player, sports commentator, and model. "I've used stevia for years, and I'm excited to introduce PureVia(TM) because it makes stevia accessible to the growing number of people seeking more natural options. PureVia(TM) is an easy way to enjoy natural sweetness without all the calories - it makes me feel good to stand behind it."

"Gabrielle proves in this campaign that natural is beautiful," said JJ Betts, PureVia brand director for Whole Earth Sweetener Company. "Gabrielle's dedication to healthy living and fitness is an inspiration. She has become a symbol of natural health and beauty, which makes her the ideal face of PureVia(TM)."

PureVia(TM) advertisements showing Reece painted in stevia leaves will appear in prominent women's lifestyle magazines beginning in August, including SELF, Allure, Lucky, Gourmet, Bon Appetit and Cookie. Leading make-up artist an
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SOURCE Whole Earth Sweetener Company
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