Navigation Links
Video: Gabrielle Reece Shows Natural is Beautiful in New PureVia(TM) Campaign

Ads for New All Natural, Zero Calorie Sweetener Made from the Stevia Plant to Appear in August Magazines

CHICAGO, June 23 /PRNewswire/ -- Excited to put a face on its great tasting, all natural, zero calorie sweetener PureVia(TM), Whole Earth Sweetener Company today announced health icon and beach volleyball champion Gabrielle (Gabby) Reece will be featured au naturel in bold print advertisements for the all natural product.

To view the Multimedia News Release, go to:

(Photo: )

"PureVia(TM) is the perfect addition to my diet and healthy lifestyle. It adds just the right touch of guilt-free sweetness to my morning tea," said Gabrielle Reece, the former American professional beach volleyball player, sports commentator, and model. "I've used stevia for years, and I'm excited to introduce PureVia(TM) because it makes stevia accessible to the growing number of people seeking more natural options. PureVia(TM) is an easy way to enjoy natural sweetness without all the calories - it makes me feel good to stand behind it."

"Gabrielle proves in this campaign that natural is beautiful," said JJ Betts, PureVia brand director for Whole Earth Sweetener Company. "Gabrielle's dedication to healthy living and fitness is an inspiration. She has become a symbol of natural health and beauty, which makes her the ideal face of PureVia(TM)."

PureVia(TM) advertisements showing Reece painted in stevia leaves will appear in prominent women's lifestyle magazines beginning in August, including SELF, Allure, Lucky, Gourmet, Bon Appetit and Cookie. Leading make-up artist and body painter Joanne Gair, whose realistic, eye-catching work has become an annual sensation in the swimsuit issue of Sports Illustrated for the past ten years, is the illusionist behind Reece's stevia-adorned design. TracyLocke created the concept for the campaign. Fashion photographer Phillip Dixon, who has been photographing Reece since she was 18 and whose photos have appeared on the covers of French Elle and Harper's Bazaar, captured the images.

"We wanted to create a memorable campaign that communicates the all natural goodness of PureVia(TM) in a way that is bold and stylish," said Sandy Stein, executive creative director for TracyLocke. "By painting Gabrielle's actual body with leaves and vines, we were able to intertwine the natural benefits of PureVia(TM) with Gabrielle's natural beauty and beliefs."

PureVia(TM) hit store shelves in late 2008 and is now available in the sweetener aisles of grocery and mass merchandise stores across the U.S. It is specially blended to complement the distinctive flavor of coffee made from the Arabica bean, the new standard for premium coffee. In addition to coffee, PureVia(TM) can be used to sweeten other hot or cold drinks or sprinkled on cereal, fruit or yogurt.

Suitable for diabetics and individuals with gluten allergies, PureVia(TM) is offered in 40-, 80- and 300-stick cartons for a suggested retail price of $3.99, $6.99 and $15.99, respectively. You can also look for it in the sweetener caddy at coffee shops and restaurants. For more information about PureVia(TM) visit Find PureVia(TM) on Facebook or follow us on Twitter. For more information about Gabrielle Reece, go to

About Whole Earth Sweetener Company LLC

Whole Earth Sweetener Company LLC is committed to providing natural alternatives to sugar and to helping people eat better and live healthier, more fulfilling lives. Formed in 2006, Whole Earth Sweetener Company LLC launched its first sweetener brand, Sweet Simplicity(R), in 2007, and the company continues to develop a vertically integrated business that will bring products that are perfectly natural and naturally pure from the farm to consumers. Whole Earth Sweetener Company LLC is a wholly owned subsidiary of Merisant Company, the maker of Equal(R) and Canderel(R) and a global leader in the manufacture, marketing and distribution of tabletop sweeteners, with sales in over 100 countries. For more information, visit

Note to editors: PureVia(TM) is a trademark of Whole Earth Sweetener Company LLC and PepsiCo, Inc. Sweet Simplicity(R) is a registered trademark of Whole Earth Sweetener Company LLC. Equal(R) and Canderel(R) are registered trademarks of Merisant Company and Merisant Company 2 Sarl.

    Press Contact:
    Katie Wood

SOURCE Whole Earth Sweetener Company
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Video: Nutrition Comes to NASCAR
2. Video: Circulatory Care of New Jersey
3. Video: GEN Video Hits Home with Web Audience
4. Video: Beyond the Red Door: Gildas Club Worldwide and DKNY Host Successful Benefit Event
5. Video: Food Expert B. Smith to Provide Healthy Menu Makeovers
6. Video: New FDA-Approved Sun Protectant Saves Skin All Year Round
7. Video: Kyphon Supports World Osteoporosis Day on October 20, 2007 to Raise Awareness of Osteoporosis and Spinal Fracture Risk
8. Video: Trinity Mother Frances Neurosurgeon First in Region to Remove Brain Tumor Using Unique Surgical Procedure
9. Video: Holiday Safety Is Important
10. Video: Grin Big With an Award-Winning Smile
11. Video: BSP Pharma Inc. Announces Groundbreaking Findings from The Australian Centre for Complementary Medicine Education and Research Joint Health Clinical Study
Post Your Comments:
(Date:6/27/2016)... ... June 27, 2016 , ... ... strategic partnership with Connance, a healthcare industry leader providing predictive analytics to ... technology combine to provide health systems, hospitals and ambulatory surgical centers with ...
(Date:6/26/2016)... Michigan (PRWEB) , ... June 26, 2016 , ... On ... as sponsor of the 2016 Cereal Festival and World’s Longest Breakfast Table in Battle ... honor of the city’s history as home to some of the world’s leading providers ...
(Date:6/26/2016)... , ... June 26, 2016 , ... ... once they have been diagnosed with endometriosis. These women need a treatment plan ... require a comprehensive approach that can help for preservation of fertility and ultimately ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture animations, ... Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package transforms ... Final Cut Pro X . Simply select a ProHand generator and drag it above ...
(Date:6/25/2016)... ... 25, 2016 , ... On Friday, June 10, Van Mitchell, Secretary of the ... to iHire in recognition of their exemplary accomplishments in worksite health promotion. , The ... Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was one ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... -- Any dentist who has made an implant supported denture ... of them do not even offer this as a viable ... costs involved. And those who ARE able to offer that ... cost that the majority of today,s patients would not be ... , founder of Dental Evolutions Inc. and inventor of Implanova ...
(Date:6/23/2016)... LOS ANGELES , June 23, 2016 /PRNewswire/ ... (NASDAQ: CAPR ), a biotechnology company ... first-in-class therapeutics, today announced that patient enrollment in ... progrEssion in Duchenne) has exceeded 50% of its ... its enrollment in the third quarter of 2016, ...
(Date:6/23/2016)... BOGOTA, Colombia , June 23, 2016  Astellas today announced the establishment of Astellas Farma Colombia ... the company,s second affiliate in Latin America . ... ... Farma Colombia ... ...
Breaking Medicine Technology: