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Video: GEN Video Hits Home with Web Audience
Date:10/2/2007

NEW ROCHELLE, N.Y., Oct. 2 /PRNewswire/ -- Genetic Engineering and Biotechnology News' (GEN) first online video program has been viewed by over 850 visitors and picked up by more than 180 media outlets since its release earlier this month. The video, which is the first to run on GEN's Biotech Video Channel, is a corporate overview produced for GE Healthcare Life Sciences.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/gen/29564/

"We are absolutely delighted with the response to our first online video project," said John Sterling, Editor-in-Chief, "The video has proven to be a perfect complement to the print and online editions of GEN."

GEN has expanded its GENcast network with the addition of a Biotech Video Channel. It is hosted on GEN's website, http://www.genengnews.com, which logs over 1,000,000 user sessions per month.

Sterling interviewed Ger Brophy, general manager of GE Healthcare's Advanced Systems, who discussed the company's strategy, technologies, and service capabilities. GEN selected GE Healthcare Life Sciences for its first corporate-profile video because the company's novel technologies and range of activities span life science R&D from drug discovery through bioprocess scale- up, which is similar to the breadth of GEN's coverage and extremely relevant to GEN's website audience.

"We are thrilled about the launch of GEN's Biotech Video Channel," stated Joan Boyce, GEN's Group Publisher. "This medium will provide our website visitors an exciting new way to stay abreast of technological advances fueling the biotech industry. It also offers solution providers a compelling context and distribution channel for their own videos."

Genetic Engineering & Biotechnology News is published 21 times a year in print, and its website, http://www.genengnews.com, is updated 24/7.


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