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Video: Eat Tastefully Campaign: Diet Coke, Renowned Chef, Pop-Up Kitchen Reveal Secrets to Great Taste, Living Well
Date:9/8/2009

ATLANTA, Sept. 8 /PRNewswire/ -- Renowned Chef Tom Colicchio, The Culinary Institute of America (CIA) and Diet Coke, in collaboration with the American Dietetic Association (ADA) are providing consumers with resources for eating well with great taste. The Eat Tastefully campaign will feature pop-up kitchens in midtown Manhattan and Boston, food pairings and online tips about nutrition and stylish entertaining, which are all a part of living well.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/cocacola/39724/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090908/NY71383 )

"Great taste doesn't need to be overly complicated. For me, it's always been about keeping it simple and adding personal touches that create a lasting impression," said Chef Colicchio. "Sometimes, that means simply pairing the right meal with a straightforward flavor you enjoy -- like a Diet Coke, which has a distinctive taste without the calories."

The campaign is accessible at the Diet Coke Kitchen on DietCoke.com. Available for free download are easy and appetizing recipes developed by The CIA, along with culinary tips for simple, stylish meals that not only taste good but are good for you. Also available is an exclusive one-on-one interview with Chef Colicchio as well as fun and tasteful ways to eat well and live well, from facts on what foods give you a balanced boost, to creative tips for adding more nutritious foods to your diet. In addition, new online editions of the Diet Coke Style Series will feature celebrity guests who will offer insider access to the tools needed to enjoy a healthy, enriched life.

"The American Dietetic Association believes you don't need to sacrifice taste or culinary style to eat right and live healthfully," said registered dietitian Martin M. Yadrick, ADA's immediate past-president. "Through our involvement with the Diet Coke Eat Tastefully campaign, ADA will bring our reliable, accurate and science-based food and nutrition information to even more consumers, giving them the tools they need to make good choices for themselves and their families."

This fall, Diet Coke will take its traveling pop-up kitchen to midtown Manhattan (September 25 - October 4) and Boston (October 23 - November 1), where consumers can learn how simple it is to create great taste at home. They can also receive nutrition education, tips on stylish entertaining and even learn how to serve the perfect sparkling beverage.

"Diet Coke recognizes that today's consumers demand great taste from the food they eat and the life they live. And, we're committed to providing these consumers with the resources they need to feel good, eat well and live life tastefully," said William A. White, Global Brand Director, Diet Coke.

Diet Coke at the Food Network New York City Wine & Food Festival 2009

As part of Eat Tastefully, Diet Coke is also inviting consumers to join them in experiencing great taste at the second annual Food Network New York City Wine & Food Festival, October 8 - 11, 2009, benefiting hunger-relief charities. The New York City Wine & Food Festival is the only event in New York to bring together both legendary culinary icons from around the globe and America's most acclaimed television chefs, as well as influential brands in both taste and style, all to benefit the Food Bank for New York City and Share Our Strength. At the Festival, Diet Coke will host a booth in the Grand Tasting Pavilion at New York City's Chelsea Pier 64 (October 10 & 11, 11am - 2pm & 3pm - 6pm), where event participants can pick up special lunchtime recipes and enjoy the great, refreshing taste of Diet Coke. In addition, Diet Coke will support other tastemakers through sponsoring "Times Talks," presented by The New York Times, featuring interviews with elite chefs including Bobby Flay, Ina Garten and Giada De Laurentiis, among others (Times Center, October 10); and RED, co-hosted by Chef Tom Colicchio (Craftsteak, October 10). Also, The Coca-Cola Company is sponsoring the Rachael Ray hosted Burger Bash, where products including Diet Coke will be available (Tobacco Warehouse - Empire-Fulton Ferry State Park, October 9).

About the American Dietetic Association

The American Dietetic Association is the world's largest organization of food and nutrition professionals. The ADA is committed to improving the nation's health and advancing the profession of dietetics through research, education and advocacy. Visit the American Dietetic Association at www.eatright.org.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

About The Culinary Institute of America

Founded in 1946, The Culinary Institute of America is an independent, not-for-profit college offering bachelor's and associate degrees, as well as certificate programs, in either culinary arts or baking and pastry arts. As the world's premier culinary college, The CIA has a network of more than 39,000 alumni that includes industry leaders such as Grant Achatz, Anthony Bourdain, Cat Cora, Steve Ells, Todd English, Duff Goldman, Sara Moulton, Charlie Palmer, and Roy Yamaguchi. The college has campuses in New York (Hyde Park), California (The CIA at Greystone, St. Helena), and Texas (San Antonio). In addition to its degree programs, The CIA also offers courses for professionals and food enthusiasts, as well as wine education. For more information visit The CIA online at www.ciachef.edu.


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SOURCE Diet Coke
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