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Video: DIVABETIC - Makeover Your Diabetes Kicks Off 2008 Events
Date:3/3/2008

Once again, Novo Nordisk's program inspires women to treat their diabetes

by keeping their bodies healthy inside and out

PRINCETON, N.J., March 3 /PRNewswire-FirstCall/ -- Novo Nordisk, a world leader in diabetes care, today announced its DIVABETIC - Makeover Your Diabetes program is back for a third year of providing free diabetes education and empowerment to women living with, at risk of, or affected by diabetes. This dynamic outreach kicks off in New York City, where one in eight New Yorkers is affected by diabetes. Doors open at 5:30 pm for pre-registration at Gotham Hall (1356 Broadway at 36th Street, New York, NY 10018; program time 6:00-9:00 pm).

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/divabetic/31968/

This year, the free program will visit eight cities where the incidence of diabetes is prevalent. DIVABETIC - Makeover Your Diabetes takes diabetes education out of the clinical setting and puts it into a supportive community setting. To date, more than 2,000 people across the nation affected by diabetes have experienced this confidence-building program inspired by the late Luther Vandross.

"Because women play a critical role in driving change in their homes and communities they can help themselves and others to adopt healthier lifestyles," said Dr. Soraly Servera, Medical Scientific Director at Novo Nordisk. "As the prevalence of diabetes continues to rise, so does the need to inspire better care."

The event features makeovers from celebrity hair, makeup and fashion professionals, alongside coaching from Certified Diabetes Educators (CDEs) in a casual and personal format that focuses on practical life changes in key diabetes care areas:

Twist & Shout - Tips for integrating exercise into daily life, beyond

strict gym regimens

Denial's Not My Style - Approaches to embracing numbers (A1c, BMI) &

diabetes terms

Grab Green & Go - Ideas to make healthy choices for better -- not

perfect -- eating

Glam More Fear Less - Ways to impact attitudes about health with a

positive self image

Sweet Inspirations - Life-coaching, goal-setting & affirmations designed

for the long run

Tunnel of Love - Conversations about the caregiver roles, intimacy issues

associated with diabetes, the impact of diabetes on interpersonal

relationships and gestational diabetes

"Women who come to these events often share their personal struggles with diabetes and tell me they feel encouraged by the intimate conversations with diabetes educators and other women affected by diabetes at our event," said Max Szadek, caregiver and personal assistant to the late Luther Vandross and founder of DIVABETIC. "Every individual who leaves an event not only looking beautiful but feeling more confident about her diabetes care is a testament to the impact of Novo Nordisk Presents: DIVABETIC - Makeover Your Diabetes in building a community for people living with this challenging disease and driving them to make changes in their lives."

Nearly 21 million Americans have diabetes and 800,000 -- or one in eight - - of them live in New York City. Alarmingly, nearly 70 percent of all people diagnosed with diabetes in New York State are in poor control of their disease(1) -- putting themselves at risk of serious complications including blindness, cardiovascular disease and amputation.

Following the New York event, Novo Nordisk Presents: DIVABETIC-Makeover Your Diabetes will be offered in cities including:

Philadelphia, PA March 8

Atlanta, GA April 12

Los Angeles, CA June 28

Washington, DC September 27

Cleveland, OH October 11

New Orleans, LA November 8

Information on topics covered at the event is also available at ChangingDiabetes-US.com. To learn more about the program and pre-register, the public may visit http://www.divabetic.org or call 1-800-634-8888.

To learn more about Novo Nordisk's commitment to Changing Diabetes(R) as well as the company's range of tools and resources to help people living with diabetes improve their care, the public may browse the Web site or call the Diabetes Tip Line at 1-800-260-3730.

About Novo Nordisk

Novo Nordisk is a healthcare company with an 85-year history of innovation and achievement in diabetes care. The company has the broadest diabetes product portfolio in the industry, including the most advanced products within the area of insulin delivery systems. In addition to diabetes care, Novo Nordisk has a leading position within areas such as hemostasis management, growth hormone therapy, and hormone therapy for women. Novo Nordisk's business is driven by the Triple Bottom Line: a commitment to economic success, environmental soundness, and social responsibility to employees and customers. With headquarters in Denmark, Novo Nordisk employs more than 26,000 employees in 80 countries, and markets its products in 179 countries. Novo Nordisk's B shares are listed on the stock exchanges in Copenhagen and London. Its ADRs are listed on the New York Stock Exchange under the symbol 'NVO'. For global information, visit novonordisk.com; for United States information, visit novonordisk-us.com.

About DIVABETIC

DIVABETIC is a community-based organization that provides diabetes education and encouragement to women living with, at risk of, or affected by diabetes. The existence of DIVABETIC reflects a need in the community to improve quality of life, share knowledge, raise visibility and prevent the spread of diabetes and its health-related complications from occurring. What began as a one-time T-shirt fundraising endeavor has quickly become a grassroots movement to empower and educate women living with, at risk of, or affected by diabetes to 'take charge' of their condition and live their lives like divas. DIVABETIC's mission is to comfort, connect and challenge each other to live healthier and more active lives. Max Szadek, former personal assistant to the late Luther Vandross, founded DIVABETIC in November 2004. DIVABETIC is proudly associated with the Diabetes Center of New Jersey. The Diabetes Center of New Jersey (DCNJ) is an affiliate of the Solaris Health System in Edison, New Jersey and the Muhlenberg Foundation. Visit divabetic.org for more information.

(1) Surveillance Data Inc.


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