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Video: Celebrities Join Christina Applegate to Share Their Heart for Breast Cancer Awareness
Date:9/22/2009

MERRIAM, Kan., Sept. 22 /PRNewswire/ -- Actors, musicians, and athletes have designed and autographed one-of-a-kind "I Love. . ." t-shirts to be auctioned off to benefit Christina Applegate's foundation Right Action for Women, in support of Lee National Denim Day on October 2, one of the largest single day fundraisers for breast cancer in the country.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/denimday/40202/

Celebrities who have lent their support include: Fergie, Apl.de.ap & Taboo of The Black Eyed Peas, the cast of ABC's "Desperate Housewives," Ashley Tisdale, Randy Jackson, Kara DioGuardi, Jennifer Morrison, Carrie Ann Inaba, Gabrielle Union, Fran Drescher, Tiffani Thiessen, Tim Daly, and Melissa Gilbert. The tees will be auctioned off on charityfolks.com. Bidding begins today and will end on October 2. Proceeds will benefit Right Action for Women.

"I'm overwhelmed by so many familiar faces who have designed a t-shirt to help Right Action for Women which is all about getting high-risk women screened appropriately for breast cancer," said Applegate. "I've been honored to be this year's Lee National Denim Day ambassador and this t-shirt embodies the spirit and power of the campaign."

Applegate is currently serving as ambassador for Lee National Denim Day which benefits the Women's Cancer Programs of the Entertainment Industry Foundation (EIF). The campaign encourages people to wear their jeans on Friday, October 2, in exchange for a $5 donation to support crucial breast cancer research. Visit denimday.com to sign up.

"Christina is such a powerful leader in the fight against breast cancer, it's no surprise her peers are standing up to show their support for her and the fight to end this disease once and for all," said Liz Cahill, VP of Marketing and Communications for Lee Jeans. "We're thrilled to see the positive response and hope to see Americans follow her lead by joining us for Denim Day this October 2."

As part of the fundraising campaign, the limited edition "I love life" t-shirt is available for purchase on denimday.com. Five dollars of every $19.99 purchase will benefit Right Action for Women.

Since its inception in 1996, Denim Day has raised more than $75 million to fight breast cancer.

About Right Action for Women

Right Action for Women: A Christina Applegate Foundation was established by award-winning actress Christina Applegate, in partnership with the Entertainment Industry Foundation, a 501(c)(3) organization. In 2008, after receiving her breast cancer diagnosis, Applegate created the foundation to educate women about what it means to be at "high risk" for breast cancer and encourage them to talk to their doctors about appropriate screening. Right Action for Women will provide aid to individuals who are at increased risk for breast cancer and do not have insurance or the financial flexibility to cover the high costs associated with breast screenings.

About EIF and its Women's Cancer Programs

The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues.

Through its Women's Cancer Programs, the Entertainment Industry Foundation is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, providing funds to advance treatment research, early detection methods, and supporting community programs that assist the millions of women and their families at risk of or affected by cancer.

EIF has a remarkable track record in raising awareness and funds in the fight against cancer. EIF's funding strategy is results-driven, bringing together some of the very best scientists and institutions in the country to collaborate in groundbreaking research projects to fast-track better prevention methods and improved therapies for treatment of breast and other women's cancers. EIF grants have helped accelerate research that has contributed to the development of a breakthrough gene treatment called Herceptin(R), the first successful drug that seeks out a particular gene found in one of three cases of the most aggressive form of breast cancer. EIF grants have also supported other state-of-the-art therapies bringing new and innovative treatment approaches to breast cancer worldwide.

For questions about EIF's Women's Cancer Programs and information about breast cancer, visit eifoundation.org or call 800-426-0010.

About Lee Jeans

Lee(R) Jeans is a division of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day(R), one of the largest single-day fundraisers for breast cancer. For more information about Lee, visit www.lee.com.

About charityfolks.com

charityfolks.com is an online auction marketplace that has fast become THE place to find one-of-a-kind celebrity experiences, backstage encounters and sold out seats to every major event and show. The proceeds from every auction go directly to charity and since inception, charityfolks.com has helped raise millions of dollars for various causes with the help of celebrities and newsmakers such as Julia Roberts, Tiger Woods, David Beckham, Jonas Brothers, Justin Timberlake, President Bill Clinton, Alicia Keys, Bruce Springsteen and more. www.charityfolks.com.


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SOURCE Lee Jeans
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