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Video: AstraZeneca Traveling Exhibit Helps Americans Understand and Manage Bipolar Depression
Date:8/27/2009

WILMINGTON, Del., Aug. 27 /PRNewswire-FirstCall/ -- As part of its ongoing effort to support bipolar depression awareness and education, AstraZeneca (NYSE: AZN) is bringing The Bipolar Journey: Living With Bipolar Depression interactive exhibit to patients and caregivers across America. Those who have been touched by bipolar depression -- the depressive phase of bipolar disorder -- are encouraged to visit a nearby exhibit site and learn more about living with this disease and how to help manage it.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/astrazeneca/38693

"The more you understand about bipolar depression, the better equipped you are to cope with your disease or help a loved one do the same," said Janet Taylor, M.D., a New York-based Psychiatrist in private practice. "In my experience working with patients and families, I've learned that an engaging, interactive approach can be very effective. The Bipolar Journey exhibit's consumer-focused activities provide insight and clarity into the life of a patient living with and managing bipolar depression."

The Bipolar Journey features imagery, multimedia activities, and interactive tools to help patients connect with experts as well as other patients and caregivers who have dealt with the impact of bipolar depression in their own lives. For example, a unique tool lets visitors select questions that interest them and hear tailored video responses from Dr. Taylor. Through a powerful feature called "My Story," visitors can step into a photo booth to give a short message of inspiration about their experience with bipolar depression. Select messages are then posted on
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SOURCE AstraZeneca
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