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Video: Anthem Blue Cross and the California Governor's Council on Physical Fitness and Sports Launch the Live Like a Champion Tour
Date:9/22/2009

WOODLAND HILLS, Calif., Sept. 22 /PRNewswire/ -- Anthem Blue Cross, collaborating for a fourth year with the California Governor's Council on Physical Fitness and Sports, is launching a 16-week traveling statewide outreach campaign to get children moving and empower them to make healthy lifestyle choices now and in the future.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/livelikeachampion/40152/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090922/NY79568 )

The Anthem Blue Cross Live Like a Champion Tour brings interactive games and challenging sports-themed activities to help children bring out their "inner champion." The tour is traveling to schools, local community and special events, YMCAs, Boys and Girls Clubs and other after-school program locations throughout the state of California. Special effort is focused on reaching out to the state's underserved communities.

According to the 2009 "F as in Fat" report by Trust for America's Health, nearly one in three children in California 10-17 years of age are either overweight or obese. "Encouraging healthy eating and activity routines can help children stay healthy and focused. Research shows that active and well-nourished children have stronger bones and muscles, higher self-esteem, and improved performance at school," said Harvinder Sareen, PhD, Director of Clinical Programs, Anthem Blue Cross.

"As the state's largest health coverage provider, Anthem Blue Cross recognizes its responsibility to respond to the growing epidemic of childhood obesity. We are committed to addressing the issue and empowering families and communities to adop
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SOURCE Anthem Blue Cross of California
Copyright©2009 PR Newswire.
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