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Video: Allergan Announces the LATISSE(TM) Wishes Campaign, Committing $1 Million to The Make-A-Wish Foundation(R)
Date:3/27/2009

ers are encouraged to help double this amount to $1 million by registering their support at www.LATISSE.com to help grant the wishes of children in their local communities. Between now and December 31, 2009, Allergan will donate $5 for each new visitor who registers online, up to an additional $500,000.

"Every 40 minutes the Make-A-Wish Foundation grants a wish to a child with a life-threatening medical condition. Forty seconds is all it takes to visit www.LATISSE.com to register your support and help make wishes come true," said David Williams, president and chief executive officer of the Make-A-Wish Foundation. "We urge everyone to log on to the LATISSE(TM) Web site and register their support to help grant the wishes of children in their communities."

"I am delighted to be a part of LATISSE(TM) Wishes, to not only help educate women on an eyelash growth product that is the first to be scientifically proven, but also to support a worthy organization such as the Make-A-Wish Foundation," said Shields. "I remember being a child and blowing on an eyelash hoping my wish would come true, and as a mother I've passed this tradition onto my children. Through LATISSE(TM) Wishes and in partnership with Make-A-Wish Foundation, we can keep the tradition alive and fulfill the hopes of so many more children around the country."

In addition to Shields and Soare, other stars including Debra Messing, Angie Harmon, Marisa Tomei, Mandy Moore, Debi Mazar, Jewel, Jennifer Coolidge and Perrey Reeves attended last night's red-carpet kick-off event for the LATISSE(TM) Wishes campaign. Over the next several months, campaign ambassadors Shields and Soare, who both use LATISSE(TM) solution, will travel to cities across the country hosting informational events aimed to further support
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SOURCE Allergan; Make-A-Wish Foundation
Copyright©2009 PR Newswire.
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