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Video: Allergan Announces the LATISSE(TM) Wishes Campaign, Committing $1 Million to The Make-A-Wish Foundation(R)
Date:3/27/2009

Register on LATISSE(TM) Web Site to Help Reach Goal

IRVINE, Calif., March 27 /PRNewswire-FirstCall/ -- Allergan, Inc. (NYSE: AGN) hosted a star-studded event last night in Hollywood to launch LATISSE(TM) Wishes, a charitable public awareness campaign designed to help make wishes come true. Actress Brooke Shields and beauty expert to the stars Anastasia Soare will lead the campaign to generate $1 million to support the Make-A-Wish Foundation, a non-profit organization dedicated to granting the wishes of children with life-threatening medical conditions.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/allergan/37440/

The LATISSE(TM) Wishes campaign was borne out of the tradition of blowing on an eyelash to make a wish come true and leverages the excitement surrounding the availability of Allergan's LATISSE(TM) (bimatoprost ophthalmic solution) 0.03%, the first and only science-based prescription treatment approved by the U.S. Food and Drug Administration for hypotrichosis of the eyelashes (inadequate or not enough lashes) that is used to grow eyelashes, making them longer, fuller and darker.

"In the short time LATISSE(TM) has been available, the product has already made many women's wish lists," said David E. I. Pyott, Chairman of the Board and Chief Executive Officer of Allergan. "While LATISSE(TM) may fulfill the wish for more prominent eyelashes, we also wanted to shine the spotlight on the Make-A-Wish Foundation and provide support for the important work it does in granting children's wishes."

The LATISSE(TM) Wishes campaign launched with an initial donation of $500,000 from Allergan to the Make-A-Wish Foundation. Consum
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SOURCE Allergan; Make-A-Wish Foundation
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