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Video: 2008 US Olympic Gymnastic Superstars Join Today's Top Music Icons for Women's Cancer Awareness Network Special, Frosted Pink with a Twist
Date:9/29/2008

ly significant because research continues to find that despite significant improvements in the diagnostic tools and treatment options for women's cancers, many women lack the basic information they need to help protect them from a cancer diagnosis. In fact, a recent Woman's Day magazine survey of nearly 7,000 women found that only 21 percent of respondents believe that they are very knowledgeable about the risk factors associated with cancer even though an overwhelming 90 percent agree that cancer is our nation's biggest healthcare fear. The majority (51 percent) wished they knew where to find credible and reliable information about cancer, justifying the need for more educational efforts like Frosted Pink with a Twist.

Woman's Day, the official media partner of Frosted Pink with a Twist, surveyed 6,534 women on womansday.com to gauge their perspectives, hopes and fears of cancers that primarily affect women. While 76 percent of the respondents disagree or were unsure that cancer is a death sentence, the vast majority (63%) do not believe that they will see a cure for cancer in their lifetime. To learn more about the Woman's Day survey, click here.

And strikingly, even though the American Cancer Society estimates that 1 in 3 women will develop cancer at some point in their lifetime, the majority of respondents (51%) were either unsure or felt it was unlikely that they would get cancer in their lifetime.

"According to the National Cancer Institute (NCI), an estimated 260,950 women will be diagnosed in 2008 with a women's cancer in the United States," said co-host Scott Hamilton. "And as a cancer survivor, I understand the need to do a better job providing people with the tools they need to become their own health advocates. We need to take every opportunity to educate as we entertain."

In 2007, the television event paired Grammy award-winning artists, such as Rascal Flatts and Joss Stone, with Olympic Champion women's figure skaters in a u
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SOURCE Frosted Pink with a Twist
Copyright©2008 PR Newswire.
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