Through its ongoing efforts to educate audiences about HIV/AIDS, Viacom and all its divisions have leveraged the extensive international reach of its media platforms and brands to connect with those most at risk for contracting the disease, young people. Campaigns such as MTV Networks International's Staying Alive, MTV's It's Your (Sex) Life and BET's Rap-It-Up program, encourage viewers to take action by getting tested for HIV and practicing safe sex. Similarly, digital initiatives, like mtvU's new video game, POSorNOT.com, reaches audiences online to challenge stereotypes and break down the barriers that may prevent people from talking openly about HIV/AIDS.
The GBC is presenting nine Awards for Business Excellence at its annual dinner in New York. Instituted in 1988, the GBC Awards for Business Excellence recognize and honor outstanding private sector companies for their help in preventing HIV/AIDS, tuberculosis and malaria. UN Secretary General Ban Ki-moon will attend this year's dinner, which will be hosted by Nicholas Kristof. Grammy Award-winning violinist, Miri Ben-Ari will perform.
Viacom, consisting of BET Networks, MTV Networks and Paramount
Pictures, is the world's leading entertainment content company. It engages
audiences on television, motion picture and digital platforms through many
of the world's best known entertainment brands, including MTV, VH1, CMT,
Logo, Harmonix, Nickelodeon, Noggin, Nick at Nite, AddictingGames, Neopets,
COMEDY CENTRAL, Spike TV, TV Land, AtomFilms, Gametrailers, BET, Paramount
Pictures, DreamWorks Pictures and Paramount Va
Copyright©2008 PR Newswire.
All rights reserved