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Viacom to Receive Leadership Award for Business Excellence from The Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria for Its 25 Years of Work on HIV/AIDS Education and Advocacy
Date:6/4/2008

tion and awareness has become an integral part of Viacom's culture, and we are committed to continuing to educate our audiences about how to protect themselves, as well as providing the information and understanding to wipe out the devastating stigma that fosters the spread of the disease. It is a great privilege and honor to receive this recognition from the GBC."

Through its ongoing efforts to educate audiences about HIV/AIDS, Viacom and all its divisions have leveraged the extensive international reach of its media platforms and brands to connect with those most at risk for contracting the disease, young people. Campaigns such as MTV Networks International's Staying Alive, MTV's It's Your (Sex) Life and BET's Rap-It-Up program, encourage viewers to take action by getting tested for HIV and practicing safe sex. Similarly, digital initiatives, like mtvU's new video game, POSorNOT.com, reaches audiences online to challenge stereotypes and break down the barriers that may prevent people from talking openly about HIV/AIDS.

The GBC is presenting nine Awards for Business Excellence at its annual dinner in New York. Instituted in 1988, the GBC Awards for Business Excellence recognize and honor outstanding private sector companies for their help in preventing HIV/AIDS, tuberculosis and malaria. UN Secretary General Ban Ki-moon will attend this year's dinner, which will be hosted by Nicholas Kristof. Grammy Award-winning violinist, Miri Ben-Ari will perform.

About Viacom

Viacom, consisting of BET Networks, MTV Networks and Paramount Pictures, is the world's leading entertainment content company. It engages audiences on television, motion picture and digital platforms through many of the world's best known entertainment brands, including MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Noggin, Nick at Nite, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, AtomFilms, Gametrailers, BET, Paramount Pictures, DreamWorks Pictures and Paramount Va
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