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Vestergaard Frandsen Announces Launch of LifeStraw(R) Family
Date:2/7/2008

Instant Microbiological Purifier Provides Homemade Drinking Water with

'Potential to Save Lives and Reduce Suffering on a Massive Scale'

WASHINGTON, Feb. 7 /PRNewswire/ -- Vestergaard Frandsen, a European company developing and selling disease control textiles, today announced the launch of LifeStraw(R) Family, a new point-of-use product designed to allow consumers in the developing world to create safe and healthy homemade drinking water.

"I am thrilled to announce today's launch of LifeStraw(R) Family, a revolutionary product that has the potential to transform the lives of millions of people in the developing world -- especially young children, pregnant women and people living with HIV and AIDS -- by allowing them to create their own homemade drinking water," said Mikkel Vestergaard Frandsen, the President and CEO of Vestergaard Frandsen. "The need for LifeStraw(R) Family is enormous. Currently, more than a billion people lack access to safe drinking water, and our product has the potential to save lives and reduce suffering on a massive scale."

LifeStraw(R) Family is an instant microbiological water purifier that can provide, at an average, at least 10 liters of purified water an hour and more than 10,000 liters over the product's lifecycle-enough to provide a typical family with 1.5 years worth of clean and safe water. The product has been extensively tested in the United States at the University of Arizona, and complies with US Environmental Protection Agency guidelines for microbiological purifiers, and removes at least 99.9999% of all bacteria, 99.99% of all viruses, and 99.9% of parasites. It also removes dirt from water.

"LifeStraw(R) Family will meet a critically important need in the developing world, where up to five million people die each year from water- related diarrheal disease," added Mr. Vestergaard Frandsen. "The need for safe and clean water is especially acute for people living with HIV and AIDS. Chroni
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SOURCE Vestergaard Frandsen
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