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Vespa Pink Campaign Supports Fight Against Breast Cancer
Date:9/9/2009

nd future scooter fans to actively participate in one or all the Breast Cancer Awareness Month programs. The agencies adding a pink Vespa to their October fund-raising initiatives are: Breast Cancer Network of Strength, The Breast Cancer Research Foundation, BreastCancer.org, Bright Pink, Cup With Love, Dr. Susan Love Research Foundation, The Greater New York City Affiliate of Susan G. Komen for the Cure, My Vision Foundation, Nueva Vida, Prevent Cancer Foundation, SHARE and the Young Survival Coalition.

Since its post-World War II debut in Italy, Vespa has been a symbol of freedom - a perfect match for the organizations whose mission it is to help the millions of women and men touched by the disease to prevent, manage and survive its indiscriminate reach. Prior to the launch of October's Vespa Pink Campaign, Vespa USA dealers already ordered 1,000 limited-edition pink Vespa LX 50s, some of which were purchased by local supporters of breast cancer-related causes. Vespa aims to build on the popularity of the retail models by offering the donated scooters as a platform for catching the eyes - and donation dollars - of even more supporters.

"There are so many unique needs in the fight against breast cancer, and we're happy to play a small part in helping these agencies get the word out about their special work," said Paolo Timoni, President and CEO of Piaggio Group Americas. "For instance, Nueva Vida's efforts focus on the Latina community, Breast Cancer Network of Strength provides information from a survivor's perspective and the Young Survival coalition is devoted to education and supporting young women affected by breast cancer - these organizations and their missions are as diverse as the people who ride Vespas."

Here is the current list of charity events and activities that feature a pink Vespa LX 50:

  • Breast Cancer Network of Strength '/>"/>

SOURCE The Piaggio Group
Copyright©2009 PR Newswire.
All rights reserved

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