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Vespa Pink Campaign Supports Fight Against Breast Cancer
Date:9/9/2009

NEW YORK, Sept. 9 /PRNewswire/ -- The next time you see a distinctively pink Vespa zooming by, it might just be one of the Vespa LX 50 scooters that over a dozen non-profit agencies devoted to battling breast cancer are adding to their autumn Breast Cancer Awareness initiatives. Through a partnership with Lifetime Networks' 15th annual National Breast Cancer Awareness Month campaign, "Stop Breast Cancer for Life: The Power of 15," Vespa USA (www.vespausa.com), is bringing a boost of extra horsepower to each of the participating agencies' Breast Cancer Awareness Month programs by donating a limited-edition pink Vespa. Each agency, from internationally known organizations like The Breast Cancer Research Foundation and the Dr. Susan Love Research Foundation to the Breast Cancer Network of Strength, My Vision Foundation, BreastCancer.org and the Prevent Cancer Foundation, is creating its own unique Vespa-fueled fund-raising initiative, from online auctions to special events and membership incentives.

"In today's economy, people are being more and more selective about how they donate, which means we are always considering creative ways to connect with new audiences," said Dr. Susan Love, President of the Dr. Susan Love Research Foundation. "While the color pink is now universally associated with breast cancer awareness, simply being aware is not enough. Our mission is to move breast cancer beyond a cure and we are doing it by recruiting one million women nationwide to sign up and be part of our Army of Women initiative. We welcome Vespa to our arsenal and plan to use our pink Vespa to ignite all women to reach out and recruit every woman in their life to sign up and be part of the movement to find the cause and prevent breast cancer once and for all."

The Vespa Pink Campaign invites all current a
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SOURCE The Piaggio Group
Copyright©2009 PR Newswire.
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