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Vertical Health Announces Acquisition of Mobile Health Interventions, Inc. and HealthTxts.com
Date:6/4/2013

Montclair, NJ (PRWEB) June 04, 2013

Vertical Health, LLC, a leading health information company focused on pain management, musculoskeletal diseases, mental health, and endocrine disorders, is pleased to announce the acquisition of Mobile Health Interventions (MHI) and HealthTxts.com. This cutting-edge platform allows individuals, clinicians, researchers, and industry partners to create robust, tailored health interventions through mobile phones.

Studies show that guided text messaging is a simple, powerful method of fostering adherence to healthcare programs. By turning a phone into a “mobile coach”—available at the user’s fingertips—users are more likely to stick with their designated program. Funded through a grant by the National Institutes of Health, HealthTxts was developed by behavioral psychologists to leverage mobile phones for changing health behaviors. “Research shows that receiving targeted health-related text messages in your natural environment is an effective means to help people change unwanted behaviors or improve healthy behaviors,” stated founder and Assistant Professor of Psychology at Columbia University, Frederick Muench, PhD.

With the acquisition of MHI, Vertical Health introduces tailored, interactive programs that seamlessly integrate online content, user-completed assessments, and personalized and tailored messaging—all to improve outcomes for a variety of chronic medical conditions and behaviors. Current offerings include targeted programs for diabetes, pain management, smoking cessation, obesity, healthy eating, stress reduction, and exercise.

“We are dedicated to having a more meaningful and tangible impact on patients’ lives,” said Bill Paquin, Chief Executive Officer at Vertical H
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