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Verizon Wireless Continues Support of National HIV Testing Awareness Campaign
Date:6/23/2008

tudents and delivered on personal mobile media devices. Using Verizon Wireless phones and data equipment, student teams from Emory University, the University of South Carolina, Clark Atlanta University, Georgia State University, Georgia Institute of Technology, Temple University, Chapman University, and the University of North Texas collaborated during each event with health experts from the CDC, as well as professional producers and editors from around the country, to shoot, edit, produce, and premiere short video PPSAs encouraging HIV testing. These PPSAs will be distributed ahead of June 27 to increase the awareness of the upcoming National HIV Testing Day.

The videos will be distributed in a variety of ways including e-cards, podcasting on key Internet sites, e-mail distribution, YouTube, MySpace, Verizon Wireless' V CAST network, Verizon Communications FiOS network, and more.

"Delivering health messages to young people today can be frustrating," said Dr. Scott Shamp, director of the New Media Institute and professor of telecommunications at UGA's Grady College of Journalism and Mass Communication. "A whole generation isn't using their parents' media, so we have to find new ways to reach them. Mobile media has powerful potential for reaching young people with information to help them stay healthy and protect others."

National HIV Testing Day is an opportunity for people nationwide to learn their HIV status and to gain knowledge to take control of their health and their lives. According to the CDC, more than a quarter million people are estimated to be living with HIV and are unaware of their infection. Often those infected exhibit no visible symptoms and are more likely to pass the virus to others. Knowing infection status can lengthen life expectancy dramatically as patients are able to start treatment earlier.

About The New Media Institute at the University of Georgia

The New Media Institute is an interdisciplinary unit of th
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SOURCE Verizon Wireless
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