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Verizon Wireless Continues Support of National HIV Testing Awareness Campaign
Date:6/23/2008

Company Working with Education and Public Health Experts to Raise Public

Awareness Via Mobile Media

ALPHARETTA, Ga., June 23 /PRNewswire/ -- The message about the importance of HIV testing is getting out to the general public, thanks to the innovative use of wireless communications. Verizon Wireless, the company with the nation's most reliable wireless voice and data network, announced today its continued effort to draw awareness to the importance of HIV testing and encourage everyone to know their status. In honor of National HIV Testing Day on June 27, an annual event organized by the National Association of People with AIDS (NAPWA), Personal Public Service Announcements (PPSAs) -- created from "man on the street" interviews captured in Atlanta using wireless video phones and technology -- will be broadcast via a variety of channels on the Web, television and through the Verizon Wireless network.

In partnership with the University of Georgia's New Media Institute and with the support of the Centers for Disease Control and Prevention (CDC), Verizon Wireless participated in events in Atlanta and Philadelphia over the past year, making wireless phones a new medium in the fight against HIV/AIDS. The use of the PPSAs created at the Atlanta event for National HIV Testing Day is the culmination of those efforts.

"It's exciting to see how wireless equipment and our network can capture and make available critical health messages to the public at large," said Jeff Mango, president of the Georgia/Alabama region for Verizon Wireless. "Wireless technology no longer is just a one-to-one communication tool. It serves a much broader social networking role in our individual lives and in our communities. It's critical that we all continue to harness the power and reach of wireless technology for the greater good."

In both Philadelphia in 2007 and Atlanta in 2008, public service announcement videos were created by college s
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SOURCE Verizon Wireless
Copyright©2008 PR Newswire.
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