Navigation Links
Verizon Wireless Continues Support of National HIV Testing Awareness Campaign
Date:6/23/2008

Company Working with Education and Public Health Experts to Raise Public

Awareness Via Mobile Media

ALPHARETTA, Ga., June 23 /PRNewswire/ -- The message about the importance of HIV testing is getting out to the general public, thanks to the innovative use of wireless communications. Verizon Wireless, the company with the nation's most reliable wireless voice and data network, announced today its continued effort to draw awareness to the importance of HIV testing and encourage everyone to know their status. In honor of National HIV Testing Day on June 27, an annual event organized by the National Association of People with AIDS (NAPWA), Personal Public Service Announcements (PPSAs) -- created from "man on the street" interviews captured in Atlanta using wireless video phones and technology -- will be broadcast via a variety of channels on the Web, television and through the Verizon Wireless network.

In partnership with the University of Georgia's New Media Institute and with the support of the Centers for Disease Control and Prevention (CDC), Verizon Wireless participated in events in Atlanta and Philadelphia over the past year, making wireless phones a new medium in the fight against HIV/AIDS. The use of the PPSAs created at the Atlanta event for National HIV Testing Day is the culmination of those efforts.

"It's exciting to see how wireless equipment and our network can capture and make available critical health messages to the public at large," said Jeff Mango, president of the Georgia/Alabama region for Verizon Wireless. "Wireless technology no longer is just a one-to-one communication tool. It serves a much broader social networking role in our individual lives and in our communities. It's critical that we all continue to harness the power and reach of wireless technology for the greater good."

In both Philadelphia in 2007 and Atlanta in 2008, public service announcement videos were created by college students and delivered on personal mobile media devices. Using Verizon Wireless phones and data equipment, student teams from Emory University, the University of South Carolina, Clark Atlanta University, Georgia State University, Georgia Institute of Technology, Temple University, Chapman University, and the University of North Texas collaborated during each event with health experts from the CDC, as well as professional producers and editors from around the country, to shoot, edit, produce, and premiere short video PPSAs encouraging HIV testing. These PPSAs will be distributed ahead of June 27 to increase the awareness of the upcoming National HIV Testing Day.

The videos will be distributed in a variety of ways including e-cards, podcasting on key Internet sites, e-mail distribution, YouTube, MySpace, Verizon Wireless' V CAST network, Verizon Communications FiOS network, and more.

"Delivering health messages to young people today can be frustrating," said Dr. Scott Shamp, director of the New Media Institute and professor of telecommunications at UGA's Grady College of Journalism and Mass Communication. "A whole generation isn't using their parents' media, so we have to find new ways to reach them. Mobile media has powerful potential for reaching young people with information to help them stay healthy and protect others."

National HIV Testing Day is an opportunity for people nationwide to learn their HIV status and to gain knowledge to take control of their health and their lives. According to the CDC, more than a quarter million people are estimated to be living with HIV and are unaware of their infection. Often those infected exhibit no visible symptoms and are more likely to pass the virus to others. Knowing infection status can lengthen life expectancy dramatically as patients are able to start treatment earlier.

About The New Media Institute at the University of Georgia

The New Media Institute is an interdisciplinary unit of the University of Georgia's Grady College of Journalism and Mass Communication. The institute explores the creative, critical and commercial dimensions of innovative digital communication technology. For more information, visit http://www.nmi.uga.edu.

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 67.2 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: http://www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.


'/>"/>
SOURCE Verizon Wireless
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Workplace Excellence Seal of Approval Awarded to Verizon Wireless for Sixth Consecutive Year
2. TriZetto Maintains Prestigious Verizon Business Security Certification for Sixth Consecutive Year
3. Verizon Executive Urges Congress to Pass Health Care IT Legislation
4. Verizon Wireless Customers Can Now Get Medication Information and Dosing Reminders with the Pill Phone Application on Their Phones
5. Verizon teams with MCG to test cutting-edge technology
6. Congresswoman Norton, Mayor Fenty, Verizon and the Washington Wizards Join the Test for Life Campaign to Encourage HIV Screenings in DC
7. Verizon Wireless Charity Golf Tournament Raises More than $50,000 for Teams@Work
8. Verizon Awards $1.5 Million Grant to Expand American Foundation for the Blinds Web Site for Seniors With Age-Related Vision Loss
9. Verizon Introduces Broadband Video Call Center Link for Deaf or Hard-of-Hearing Customers in Mid-Atlantic Region
10. No More Needles? Georgetown University Teams with Gentag and SAIC to Develop New Glucose Sensor Technology with Wireless Connection to Cell Phones
11. US Air Force Medical Service Selects Shipcom Wireless for Major Healthcare RFID Contract
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/21/2017)... (PRWEB) , ... April 21, 2017 , ... The Patient ... Baltimore Health System, with the 2017 Ruth Ravich Patient Advocacy Award in ... patient advocates. DeVaro was honored with the award at The Beryl Institute’s annual ...
(Date:4/21/2017)... ... April 21, 2017 , ... The ... A Week of Addiction and Recovery Education, from April 24 to April 28, ... substance use disorders. , The mission of AWARE is to instill a ...
(Date:4/21/2017)... UK (PRWEB) , ... April 21, 2017 , ... ... for Enterprise in the category of International Trade, the UK’s most prestigious award ... international trade, which represents 95% of total revenues and has grown by a ...
(Date:4/21/2017)... (PRWEB) , ... April 21, 2017 , ... Westside ... experienced, personalized dental care since 1985. After thirty-two years, Dr. Latner has become one ... to help my numerous clients over the years with all their dental needs,” said ...
(Date:4/21/2017)... ... April 21, 2017 , ... Federal ... five common elements between the Obamacare program that most Republicans love to hate ... Warfarin poison to kill hogs. , Like Obamacare, the Miller program centers ...
Breaking Medicine News(10 mins):
(Date:4/19/2017)...  IRIDEX Corporation (Nasdaq: IRIX ) today ... first quarter 2017 after the close of trading on ... host a corresponding conference call beginning at 2:30 p.m. ... in listening to the conference call may do so ... 326-3030 for international callers, using conference ID: 92158987.  A ...
(Date:4/19/2017)... YORK , April 19, 2017 ... This report on the prostate cancer therapeutics ... the global market. Increasing prevalence of prostate cancer, ... innovation in the development of new drugs & ... prostate cancer drug due to lesser side effects ...
(Date:4/19/2017)... -- The Global Effective Microorganisms (EM) Market by ... covered and analysed the potential of Global Effective Microorganisms (EM) ... and growth factors. The report identifies and analyses the emerging ... global market. ... Tables and Figures, 6 Major Company Profiles, spread across 124 ...
Breaking Medicine Technology: