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Verified Physicians a Must for Ensuring Quality Data From Online Surveys, Finds Frost & Sullivan
Date:1/27/2009

e Epocrates and Medscape/WebMD to be extremely conscientious about verifying their panelists' information against a credible source such as the American Medical Association database," continues LopezArauio. "Other vendors depend far more on self-reporting by physicians, and may not be as rigorous in imposing crucial checks on respondents who desire to participate in online surveys."

Pharmaceutical and medical device companies eventually pay for the online surveys; consequently, they also shoulder the responsibility to set expectations and ensure that best practices are followed in the industry. Market research managers from these companies should take an active role in the selection of a physician panel vendor that best meets their need for an online physician survey, and which also has a rigorous procedure for validating respondents.

If you are interested in receiving a copy of Unmasking the Respondent: How to Ensure Genuine Physician Participation in an Online Panel, please send an e-mail to Johanna Haynes, Corporate Communications, at johanna.haynes@frost.com with the following information: your full name, company name, title, company telephone number, company e-mail address, city, state, and country. We will send you the information via e-mail upon receipt of the above information.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experie
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