Navigation Links
Verified Physicians a Must for Ensuring Quality Data From Online Surveys, Finds Frost & Sullivan
Date:1/27/2009

MOUNTAIN VIEW, Calif., Jan. 27 /PRNewswire/ -- As online physician panels gain popularity among pharmaceutical and medical device companies that conduct web-based surveys, research shows there is little interest to verify that the respondents in these surveys are indeed genuine physicians. This fraud can severely impact the quality of the data and compromise the integrity of the effort as the studies are only as good as their underlying respondents. It can also be costly for the study sponsors that base critical business decisions on these studies. Although some panel vendors make efforts to verify the identity of their physicians, it is the pharmaceutical marketing and brand managers who must increase their interest in this issue to force data quality standards.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO)

Frost & Sullivan, the Growth Partnership Company, recently completed a whitepaper entitled Unmasking the Respondent: How to Ensure Genuine Physician Participation in an Online Panel that investigates the process of panel member verification for several key solution providers, including Epocrates, Medscape/WebMD and e-Rewards. This whitepaper reviews verification processes that impact the reliability of physician panels, including physician recruitment or opt-in participation, reliability and automation of the verification process, and disbursement of post-study honoraria.

"The pharmaceutical industry makes crucial business decisions on the basis of data obtained through online surveys of doctors," said Frost & Sullivan analyst Fernanda LopezAraujo. "So it was surprising for us to find how little consideration went into the verification of physicians used to generate this data by many of the companies funding the surveys."

"We have found some online panel vendors like Epocrates and Medscape/WebMD to be extremely conscientious about verifying their panelists' information against a credible source such as the American Medical Association database," continues LopezArauio. "Other vendors depend far more on self-reporting by physicians, and may not be as rigorous in imposing crucial checks on respondents who desire to participate in online surveys."

Pharmaceutical and medical device companies eventually pay for the online surveys; consequently, they also shoulder the responsibility to set expectations and ensure that best practices are followed in the industry. Market research managers from these companies should take an active role in the selection of a physician panel vendor that best meets their need for an online physician survey, and which also has a rigorous procedure for validating respondents.

If you are interested in receiving a copy of Unmasking the Respondent: How to Ensure Genuine Physician Participation in an Online Panel, please send an e-mail to Johanna Haynes, Corporate Communications, at johanna.haynes@frost.com with the following information: your full name, company name, title, company telephone number, company e-mail address, city, state, and country. We will send you the information via e-mail upon receipt of the above information.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

    Contact:
    Johanna Haynes
    Corporate Communications - North America
    P: 210.247.3870
    F: 210.348.1003
    E: johanna.haynes@frost.com


'/>"/>
SOURCE Frost & Sullivan
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. IdentiGENs DNA TraceBack(R) Receives USDA Process Verified Program Approval
2. Meetings with Pre-Screened Verified China Suppliers Help 14 Top Buyers, Including Brookstone and Staples, Save Time and Cut Sourcing Costs
3. Broad-based group of physicians calls for improvement in stroke treatment
4. Latest DES Analysis Stresses Importance of Physicians Well-Trained in Implantation Technique and Patient Follow-Up
5. Psychiatrists are the least religious of all physicians
6. Maimonides Expands Circulation of Physicians Practice Journal to Staten Island Doctors
7. Scientists, physicians present latest findings in personalized cancer treatment and prevention
8. NNN Healthcare/Office REIT Acquires St. Mary Physicians Center in Long Beach, California
9. U.S. Physicians Question Presidential Candidates
10. New Jersey Physicians Launch New, Statewide Association to Fight for Stronger Voice in Healthcare
11. Internal medicine physicians recommend key elements to guide state initiatives
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the benefits of moderation, whether ... latter, setting the bar too high can result in disappointment, perhaps even self-loathing. However, ... their goal. , Research from PsychTests.com reveals that behind the tendency ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced traumatic events may suffer ... unhealthy avenues, such as drug or alcohol abuse, as a coping mechanism. To avoid ... healthy coping following a traumatic event. , Trauma sufferers tend to feel a range ...
(Date:6/24/2016)... ... ... Marcy was in a crisis. Her son James, eight, was out of control. Prone to ... , “When something upset him, he couldn’t control his emotions,” remembers Marcy. “If there ... my other children and say he was going to kill them. If we were ...
(Date:6/24/2016)... ... 2016 , ... Global law firm Greenberg Traurig, P.A. announced that 20 Florida ... their peers for this recognition are considered among the top 2 percent of lawyers ... as members of this year’s Legal Elite Hall of Fame: Miami Shareholders Mark ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... Comfort ... the American Cancer Society and the Road To Recovery® program to drive cancer patients ... seniors and other adults to ensure the highest quality of life and ongoing independence. ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 27, 2016  VMS Rehab Systems, Inc. ... will take whatever measures required to build a strong ... which is currently listed on the OTC Markets-pink current ... Chairman and CEO, "We are seeing an anomaly in ... understand, not only by the Company, but shareholders and ...
(Date:6/24/2016)... 2016  Consumers have taken a more active ... more emphasis on patient outcomes. ... the pharmaceutical industry have evolved beyond just providing ... are focusing on becoming more patient-oriented across their ... services that improve health. ...
(Date:6/24/2016)... FRANCISCO, Calif. , June 24, 2016 /PRNewswire/ ... ), a biopharmaceutical company developing novel therapeutics for ... unmet needs, today announced the closing of its ... of common stock, at the public offering price ... in the offering were offered by GBT. GBT ...
Breaking Medicine Technology: