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Veria Announces Acquisition of Massage Envy Ltd.
Date:5/13/2008

Industry Leaders Unite to Provide Comprehensive Wellness Products and

Services

ARLINGTON, Texas, May 13 /PRNewswire/ -- Veria -- a growing natural health and wellness company combining Veria TV (a 24x7 HD television network), local wellness centers, and a lifestyle-focused website -- today announced its acquisition of Scottsdale, Ariz.-based Massage Envy Ltd., LLC. Massage Envy is America's leading provider of therapeutic massage services, with 420 clinics open nationwide.

David Humphrey, President of Veria and newly appointed Chief Executive Officer of Massage Envy, said, "Massage Envy has a tremendous network of clinic staff, franchisees, and regional developers, and an experienced management team. The company's rapid growth has been remarkable, and we expect to help accelerate that growth even further."

"We'll also look for opportunities to incorporate Veria TV -- a powerful platform for educating consumers about the physical and emotional benefits of massage -- into the Massage Envy community. In addition, Veria can provide Massage Envy franchisees with an exceptional range of natural health and wellness products to offer their clients," Humphrey added.

Veria's acquisition of Massage Envy underscores the continued development of the therapeutic massage industry. Massage Envy, which has been at the forefront of the industry's growth, was founded in 2002 by former CEO John Leonesio, and has grown to 420 clinics operating in 36 states. The company has another 350 clinics already in development nationwide. Massage Envy is the single largest employer of licensed professional massage therapists, with more than 8,000 therapists providing massage every week.

"Massage Envy will help more than one million Americans this year relieve stress, work out everyday aches and pains, and relax," said Leonesio. "Veria's fast-paced growth, focus on natural wellness, and integrated lifestyle business model c
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SOURCE Veria
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