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'VeriPrime Certified Safeguards' Food Safety Label Unveiled
Date:4/1/2008

come from animals raised using specific safeguards.

Retailers, media, and other interested parties will be invited to attend one of a series of demonstration tours of member facilities and detailed briefings on the system. The first of these will be April 30, 2008.

The coalition also unveiled a website dedicated to the program at http://www.certifiedsafeguards.com. In addition to details regarding the mark, the site includes information on how producers may join the cooperative, how restaurants and grocers may obtain VeriPrime Certified Safeguards products, and how consumers may request these products at stores where they shop.

Safety practices adopted for the system are the industry's highest. Protocols adopted for this process are based on those developed by the Beef Industry Food Safety Council (BIFCO), an element of the National Cattlemen's Beef Association. Animal husbandry and bio-security practices in use are also those prescribed by BIFCO. "Controlling E. coli O157 throughout the beef production chain makes controlling the pathogen at slaughter plants easier and every beef product safer," according to National Cattlemen's Beef Association.

The best practices were also independently evaluated by a panel of leading nutritionists and veterinarians who advise VeriPrime's members on pre-harvest standards and best practices.

The integrity of the label is backed up by independent third-party audits, ensuring that products come from animals raised and processed at facilities that are implementing the precise, objective standards perfectly. Independent audits ensure consumers that everyone that raises or handles food carrying the VeriPrime Certified Safeguards label is held accountable to an extraordinary standard of care.

There are currently over 3,000,000 head of cattle being raised following the VeriPrime safeguards. This represents an inventory of 7 million p
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SOURCE VeriPrime Certified Safeguards
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