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VeriPrime Approves New Best Practices for Beef Production
Date:4/1/2008

Resulting Beef is Eligible to Carry New Consumer Label

WICHITA, Kan., April 1, 2008 /PRNewswire/ -- Protocols for the implementation of E. coli-safeguards, that include new best practices, animal husbandry, biosecurity, and chain traceability for cattle, have been adopted and implemented by VeriPrime, Inc., of Wichita, KS, at the recommendation of an independent Beef Technical Advisory Council.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080401/AQTU070LOGO)

The Advisory Council is composed of leading nutritionists and veterinarians who advise VeriPrime's members on pre-harvest standards and best practices. This action will result in the availability of beef carrying the label "VeriPrime Certified Safeguards." Certification assures traceability of the product to the last ranch of ownership, and use of probiotic feed supplements to protect against the presence of E. coli in cattle. Conformance with the VeriPrime Certified Safeguards is validated by independent third-party audits.

There are currently over 3,000,000 head of cattle being fed in conformance with the newly approved VeriPrime safeguards. This represents an inventory of 7 million pounds of beef per day that is eligible to carry the VeriPrime Certified Safeguards label. The supply network will be expanded further as demand increases.

Retailers, media, and other interested parties will be invited to attend one of a series of demonstration tours of member facilities and detailed briefings on the system. The first of these will be April 30, 2008.

VeriPrime is a non-profit cooperative of producers implementing commercial initiatives to drive the documentation of marketable attributes throughout the food chain. All members of the food chain are eligible for membership, and can participate in the next generation of food safety.

At present, two supplements are approved
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SOURCE VeriPrime Certified Safeguards
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