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Venus Smile Celebrates National Breast Cancer Awareness Month With Free Teeth Whitening
Date:9/30/2009

SOUTH BEND, Ind., Sept. 30 /PRNewswire/ -- In recognition of Breast Cancer Awareness Month, Heraeus, the worldwide leader in dental esthetics, is offering Venus® White teeth whitening gel for FREE (estimated retail value: $400) through its Venus Smile Program. The mint-flavored, take-home gel is available nationwide through participating Venus Smile dentists. Patients can locate a dentist and book an appointment online at www.MyVenusSmile.com. Patients can also experience a new smile at the Venus® White Virtual Smile Makeover site, www.TryAVenusSmile.com.

The Venus® White Breast Cancer Initiative is a key part of Heraeus' larger citizenship program and reflects the company's commitment to use its resources to help enhance the health and well-being of females. "We are inspired by the tireless work of those on the front line who are seeking a cure for breast cancer," says Christopher Holden, President of Heraeus Kulzer.

The Company also donates a portion of proceeds from the sale of Venus® White to support breast cancer research.

Although breast cancer deaths have declined, it remains the second leading cause of cancer death in women.

For more information on Venus® White visit www.MyVenusSmile.com. For more information about NBCAM, please visit www.nbcam.org.

About Heraeus

Heraeus, the precious metals and technology group headquartered in Hanau, Germany, is a global, private company in the business segments of precious metals, dental health, sensors, quartz glass and specialty lighting sources. With revenues of more than EUR 10 billion ($15 billion) and more than 11,000 employees in over 100 countries, Heraeus has stood out
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SOURCE Heraeus
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