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Vend Marketing Institute Calls on Congress to Modify Calorie Disclosure Requirement: Supports Existing Disclosure Which Is More Complete and Effective
Date:12/23/2009

e a purchase.

According to Gorniak, RD, CD, the calorie disclosure requirement being considered by Congress is questionable whether it may be a helpful indicator about a product's nutritional value. Said Gorniak, "While calorie counts are important when it comes to overall health, there are many more factors that come into play when making a vending decision. A product might be low in calories but high in fat, cholesterol or contain trans-fats, all of which have a large impact on a person's health. VMI challenges the proposal Congress is considering, our program truly gives consumers the information they need to make an informed choice when it comes to their own personal health."

Stave said too that not only is the proposal being considered on Capitol Hill ineffective, it would place an enormous financial hardship on the industry as vending operators work to refit machines to comply with the requirement. Said Stave, "The industry estimates that it will cost $56.6 million in the first year alone for us to configure our machines to meet this regulation. It would surely force vending operators to cut jobs, clearly not what we need in today's tough economy."

Concluded Stave, "We agree that consumers should understand the nutritional value of products before they buy them. But it's hard to imagine why anyone would support the overwhelmingly expensive and ineffective program being considered by Congress when a more useful and significantly more economical program has already proven its success in thousands of locations across the country."

VMI was established in 2003, and today the current affiliates of VMI generate about $500 million in annual sales, primarily from 75,000 vending machines located in more than 16,000 business and industry locations.


SOURCE Vend Marketing Institute
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