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Vegetable Farming in the US Industry Market Research Report from IBISWorld Has Been Updated
Date:7/28/2013

Los Angeles, CA (PRWEB) July 28, 2013

Vegetables are a staple in the American diet and part of most consumers' daily routine. Although per capita fruit and vegetable consumption has declined at an average annual rate of 0.2% during the past five years, rising prices and increased health consciousness have generally offset the trend. “Greenhouse growers have fared relatively well in the past five years because their product is of higher quality and is available year-round, which allows them to demand a premium rate,” according to IBISWorld industry analyst Kiera Outlaw. However, Vegetable Farming industry revenue is expected to fall marginally at an average annual rate of 0.5% during the five years to 2013, despite the 3.4% rise in 2013, to total $24.7 billion.

During the past five years, Vegetable Farming industry imports have increasingly supplemented domestic production, growing at an average rate of 7.4% per year to $8.1 billion. “Imported vegetables are usually priced lower than domestically grown varieties, which makes them attractive to downstream supermarkets and food service companies,” says Outlaw. Over the five years to 2018, however, imports of fresh vegetables are forecast to slow. As the domestic greenhouse cropping segment expands, the need for foreign-sourced, out-of-season vegetables will decrease.

The majority of farms, including those growing vegetables and melons, are small, family-run enterprises, and, thus, the industry has a low market share concentration. Farmers generally own and operate their farms supplementing family labor with hired hands only during key periods, such as harvesting season. On the other end of the spectrum are a smaller number of
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