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Vanessa Williams and Carmen Marc Valvo Make It Fashionable to Talk About Colon Cancer In New Public Service Announcement
Date:3/14/2008

">http://www.nccra.org.

About Colorectal Cancer

Colorectal cancer is the second-leading cancer killer in this country. In 2007 in the U.S., more than 52,000 deaths resulted from colorectal cancer, representing 10% of all cancer deaths. In 2008, 108,070 new cases of colon cancer and 40,740 new cases of rectal cancer are expected to be diagnosed.

About the Entertainment Industry Foundation

The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues.

National Colorectal Cancer Research Alliance

EIF's NCCRA is dedicated to the eradication of colon cancer by promoting education about the importance of medical screening and funding cutting-edge research to develop better tests, treatments and, ultimately, a cure. The NCCRA was co-founded by journalist Katie Couric, cancer activist Lilly Tartikoff, and the Entertainment Industry Foundation in 2000. As a result of the attention focused on colorectal cancer since the NCCRA was established, the number of colonoscopy screenings has increased almost 20 percent, a phenomenon dubbed the "Couric Effect" by the University of Michigan researchers who documented it.


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