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Valensa Selects Parry Organic Spirulina as Ingredient of Choice for Premium Product Development
Date:6/17/2009

Excellent Phyto-Nutrient Profile, Organic Status and Low Metals Levels Cited as Key Reasons for Selection

ORLANDO, Fla., June 17 /PRNewswire/ -- Valensa International has selected Parry Nutraceuticals' Organic Spirulina as the spirulina ingredient of choice for its range of new value-added nutrition products. Third-party laboratory analyses showed significantly higher levels of phyto-nutrients that consumers want from their spirulina products in Parry Organic Spirulina than those found in available US-sourced spirulina. The important components include total carotenoids, zeaxanthin, phycocyanin, chlorophyll and gamma linolenic acid. Valensa cited the Parry spirulina's organic certification under 4 major standards organizations and the company's approach to quality control as contributing factors to the selection. Parry Organic Spirulina is currently featured in Valensa's SpiruZan(TM) Spirulina & Astaxanthin Complex supplement and will now become a part of additional new products manufactured by Valensa. Valensa's principal aim for its formulated spirulina products is to move spirulina into the mainstream supplement market while using the maximum amount of natural organic ingredients.

According to Dr. Rudi E. Moerck, President & CEO of Valensa, the choice of Parry Organic Spirulina was made after evaluating the consumer market and rigorous testing of competitive products. "At Valensa, our goal is to offer our customers and the consumer the best nutrition and supplement solutions based on a thorough understanding of natural ingredients and then delivering them with high levels of bioavailability for maximum efficacy," Moerck said. "Parry Organic Spirulina delivers the nutrients that consumers are looking for when they select a spirulina product, without the added synthetic minerals found in non-organic offerings. In the case of certain nutrients -- like vitamins and minerals -- consumers usually reach for traditional su
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SOURCE Valensa International, LLC
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