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VSL#3®, Clinically-Studied Probiotic Kept Refrigerated Behind the Pharmacy Counter, Now Showing at Shelf with a Card, a First in the Probiotic Category
Date:8/7/2014

Gaithersburg, MD (PRWEB) August 07, 2014

Consumers have gotten used to seeing shelf cards in place of full product packages in certain categories of products, such as cold and flu, when either price or ingredients are deemed an issue for the store. Now, in an effort to offer consumers a different type of probiotic, one that is up to 10 times more potent than the average probiotic Sigma-Tau Pharmaceuticals, distributor of VSL#3® (http://www.vsl3.com), is introducing shelf cards for its VSL#3 line of live bacterial probiotics. The new cards will position VSL#3, a high-potency probiotic medical food for the dietary management of irritable bowel syndrome (IBS) and ulcerative colitis (UC) in adults, in the probiotic aisle, where many consumers go first when looking for an over-the-counter product.

Unlike most other commercially-available probiotics, VSL#3 is a potent proprietary formulation of eight strains of live lactic acid bacteria. Because it needs refrigeration, Sigma-Tau has, up until recently, relied mainly on physicians who recommend it and send patients to the pharmacy to find it. “Oftentimes consumers who come looking for VSL#3 are unaware the product must be kept refrigerated and is behind the pharmacy counter. They first go to the probiotic shelf where they are confronted with numerous brands of probiotics, and they are confused by all the different options and can’t find VSL#3,” explains Mary Ocnean, group product director, Sigma-Tau Pharmaceuticals, Inc. “The introduction of pharmacy cards for VSL#3 will help overcome this hurdle, and alleviate any disconnect between physicians recommending VSL#3 and the patients getting lost at the shelf when they don’t see the product.”

Ocnean continues, “Creating a positive experience for the consumer at the pharmacy shelf is one of our
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