Navigation Links
VSL#3®, Clinically-Studied Probiotic Kept Refrigerated Behind the Pharmacy Counter, Now Showing at Shelf with a Card, a First in the Probiotic Category
Date:8/7/2014

Gaithersburg, MD (PRWEB) August 07, 2014

Consumers have gotten used to seeing shelf cards in place of full product packages in certain categories of products, such as cold and flu, when either price or ingredients are deemed an issue for the store. Now, in an effort to offer consumers a different type of probiotic, one that is up to 10 times more potent than the average probiotic Sigma-Tau Pharmaceuticals, distributor of VSL#3® (http://www.vsl3.com), is introducing shelf cards for its VSL#3 line of live bacterial probiotics. The new cards will position VSL#3, a high-potency probiotic medical food for the dietary management of irritable bowel syndrome (IBS) and ulcerative colitis (UC) in adults, in the probiotic aisle, where many consumers go first when looking for an over-the-counter product.

Unlike most other commercially-available probiotics, VSL#3 is a potent proprietary formulation of eight strains of live lactic acid bacteria. Because it needs refrigeration, Sigma-Tau has, up until recently, relied mainly on physicians who recommend it and send patients to the pharmacy to find it. “Oftentimes consumers who come looking for VSL#3 are unaware the product must be kept refrigerated and is behind the pharmacy counter. They first go to the probiotic shelf where they are confronted with numerous brands of probiotics, and they are confused by all the different options and can’t find VSL#3,” explains Mary Ocnean, group product director, Sigma-Tau Pharmaceuticals, Inc. “The introduction of pharmacy cards for VSL#3 will help overcome this hurdle, and alleviate any disconnect between physicians recommending VSL#3 and the patients getting lost at the shelf when they don’t see the product.”

Ocnean continues, “Creating a positive experience for the consumer at the pharmacy shelf is one of our top priorities. The introduction of the VSL#3 shelf card will help retailers provide consumers an opportunity to purchase what they intended to purchase, and also help create awareness of a product some consumers didn’t know about.” Select pharmacies nationwide have already begun to roll out the VSL#3 branded shelf cards and will continue through 2014.

Another effort to grow awareness of VSL#3 amongst consumers is the brand’s new Facebook page to be launched in 2014. According to Ocnean, “The new Facebook page will offer consumers an opportunity to connect with others interested in probiotics and IBS or ulcerative colitis, to get dietary and lifestyle tips from healthcare experts and receive special offers and promotions. It’s a great way for us to share with consumers what is going on with the brand.”

About VSL#3:
All forms of VSL#3® are medical foods and must be used under medical supervision. VSL#3 is manufactured by Sigma-Tau Pharmaceuticals, Inc. and all forms are available behind the pharmacy counter at independent pharmacies, drug stores and mass market retailers nationwide and at http://www.vsl3.com. There are four formulations of VSL#3 products:
VSL#3 Double Strength - the most potent at 900 billion bacteria per packet, is available by prescription
VSL#3 Regular powder packets containing 450 billion bacteria (SRP: $87.72),
VSL#3 JUNIOR containing 225 billion bacteria (SRP: $54.78) and
VSL#3 capsules containing 112.5 billion bacteria (SRP: $53.00). Each proprietary formulation requires refrigeration to preserve its potency of live bacteria. Consumers can visit http://www.vsl3.com for more information or to purchase the product online.

Read the full story at http://www.prweb.com/releases/2014/08/prweb12077163.htm.


'/>"/>
Source: PRWeb
Copyright©2014 Vocus, Inc.
All rights reserved

Related medicine news :

1. Probiotic Products May Prevent Antibiotic-Linked Diarrhea
2. New VSL#3® JUNIOR probiotic for children now available
3. Gene-Tweaked Tomatoes, Probiotics Aim to Lower Your Cholesterol
4. Probiotic Action Issues a Response to an Article on Medical News Today About Synthetic Skin Research
5. Probiotic Action Releases a Statement in Regards to a Recent Miami Herald Article on Minimizing Scars
6. Probiotic Action Responds an Article on ‘Skin Care Coaches’
7. Probiotic Action Responds to an Article Discussing the Health Benefits of Probiotics
8. Probiotic Action Responds to an Article Which Reports Alcohol Intake in Relation to Skin Health
9. Probiotic Action Spokesperson Reacts to New Treatments Being Developed for Teen Acne
10. MXI Corp; Xocai Healthy Chocolate Introduces, XoBiotic Squares, A Dark Chocolate With Probiotics, Designed To Maintain A Healthy Intestinal Balance
11. Probiotic Action Responds to Article Answering Common Questions About Acne
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2017)... ... June 25, 2017 , ... CareSet Labs released the Root ... Orleans. This is a new, greatly improved version of the Doctor Referral teaming dataset ... by Fred Trotter and subsequently called the the “Doctor Referral Dataset” as released by ...
(Date:6/24/2017)... York (PRWEB) , ... June 24, 2017 , ... ... the Dental365 family. Located at 217 Portion Road in Lake Ronkonkoma, Dental365 offers ... evenings and weekends so that visits to the dentist fit into their patients’ ...
(Date:6/23/2017)... ... 23, 2017 , ... By scoring 100% for fiscal management and accountability, the ... online charity evaluator, Charity Navigator, validating ANRF's work as a top charity in America. ... Charity Navigator and earns ANRF a spot on their “ 10 Charities Worth Watching ...
(Date:6/23/2017)... ... 2017 , ... Military Connection friend and veteran advocate Micaela Bensko ... Atlantic lounge. , Bensko is no stranger to the plight of the disabled. ... life to supporting our wounded veterans. A world-class photographer, her riveting photos “The Wounds ...
(Date:6/23/2017)... ... 2017 , ... Georgia State University will host the First ... two-day conference is focused on advancing scientific knowledge about the aggressive triple negative ... racial breast cancer-related disparities. The conference theme is “Illuminating Actionable Biology.” , Conference ...
Breaking Medicine News(10 mins):
(Date:6/9/2017)... , June 9, 2017 AirXpanders, Inc. (ASX: ... on the design, manufacture, sale and distribution of the ... the progress of its commercial roll-out in ... in more than one hundred (100) medical institutions and ... AeroForm offers a needle-free alternative for women who choose ...
(Date:6/7/2017)... Endo International plc (NASDAQ: ENDP ) today ... R. Goodwin , U.S. District Court Judge for the ... entered a case management order in MDL 2325, American ... (the "MDL") that includes a provision requiring plaintiffs in ... specific causation within one hundred twenty (120) days of ...
(Date:6/3/2017)... , June 3, 2017  Eli Lilly and ... that results from the Phase 3 MONARCH 2 ... & 6 inhibitor, in combination with fulvestrant, significantly ... fulvestrant alone in women with hormone-receptor-positive (HR+), human ... cancer who have relapsed or progressed after endocrine ...
Breaking Medicine Technology: