VISTAKON(R) Launches ACUVUE(R) ...( Offers more affordable convenient way...),Health

Offers more affordable, convenient way to buy annual supply of ACUVUE(R) Brand Contact Lenses

JACKSONVILLE, Fla., May 13 /PRNewswire/ -- VISTAKON(R), a Division of Johnson & Johnson Vision Care, Inc., has launched ACUVUE(R) DIRECT(TM), a new program designed to help contact lens wearers experience the most convenient and affordable way to purchase an annual supply of ACUVUE(R) Brand Contact Lenses.

Market research conducted by VISTAKON(R) has shown that for many patients the up-front cost of an annual supply of contact lenses is simply more than they can afford, especially during these challenging economic times. ACUVUE(R) DIRECT(TM) lets contact lens wearers spread the financial commitment out over four equal payments during the year while still being able to take advantage of cost-saving rebates.

After signing up for the program at their eye care doctor's office, patients automatically receive a three-month supply of their prescribed ACUVUE(R) Brand Contact Lenses at quarterly intervals, mailed directly to their home. Each shipment includes a fresh contact lens case (only included in two week lens wearers' orders) and eye health tips to encourage good lens care habits and compliance with their wearing schedule.

"Too often, contact lens wearers wear their lenses longer than they should simply because they forget to order more when they begin to run low," says Sheila Hickson-Curran, Director, Medical Affairs, VISTAKON(R). "Getting that automatic shipment in the mail is a good visual reminder that encourages better compliance. When patients have lenses on hand, they tend to replace them more regularly."

The final shipment features a reminder to return back to their doctor's office for an annual exam. This shipment also includes a $30 rebate offer for any ACUVUE(R) OASYS(TM) Brand Conta
'/>"/>