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VIDEO from Medialink and Philips: Philips Electronics Unveils First 'Imagination Light Canvas' at the New Mercy Medical Center in Rogers AR

NEW YORK, Feb. 29 /PRNewswire/ -- Philips Electronics (PHG) on February 28 unveiled their "Imagination Light Canvas," the first of its kind, during a media tour of the new Mercy Medical Center in Rogers, Ark. The hospital will open its doors on March 16.

(See video from Philips (NYSE: PHG) at:

The canvas, displayed in the Women's and Children's waiting area, is an interactive light wall, 14-feet long and 6-feet high, that uses touch screen and Philips technologies to animate 1,420 LED (Light Emitting Diode) lights. By using their hands to draw on the wall, visitors can "paint with light", using an entire spectrum of colors and shapes. The images will remain visible for a few minutes and then disappear. The Imagination Light Canvas can accommodate up to six people drawing at the same time, yet only consumes the daily energy equivalent of a single toaster.

The Light Canvas is a gift from Philips employees to the patients and staff of the new hospital.

Paul Zeven, CEO of Philips Electronics North America, stated, "We wanted our gift to harness some of our advanced technologies that would provide the area residents with a positive, healing experience, delivered in a simple, easy-to-use manner, in keeping with our brand promise of 'Sense and Simplicity.'"

"We created the Imagination Light Canvas specifically for the Women's and Children's waiting room of the new hospital," he explained, "to lessen the tension, anxiety and stress that families often experience when waiting for child birth. We predict it will be a big hit with both children and adults."

Susan Barrett, president of Mercy Health System of Northwest Arkansas, stated, "Mercy is extremely grateful to Philips for helping us transform the healthcare environment for our visitors."

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