Navigation Links
VIDEO from Medialink and AAFA: Asthma PSA Reinforces Prevention of Asthma Symptoms
Date:2/16/2010

NEW YORK, Feb. 16 /PRNewswire/ -- The Asthma and Allergy Foundation of America (AAFA) is launching a national public service announcement (PSA) supported by GlaxoSmithKline titled "Two Main Causes of Asthma." The PSA goal is to communicate an important message to the millions of Americans with asthma: that treating the two main causes of asthma symptoms may help prevent symptoms before they begin.  Asthma symptoms include coughing, wheezing, difficulty breathing and chest tightness.  

See video from AAFA at: http://inr.mediaseed.tv/AsthmaPSA_37296

"This simple message is a largely misunderstood aspect of asthma," said William McLin, AAFA President & CEO.  "While 20 million Americans know that asthma can slow them down, they may not know that there are two main causes – airway constriction they feel, and inflammation they may not feel – and that most asthma medicines only treat one cause."

The PSA features two cyclists riding on a tandem bicycle representative of the two main causes of asthma symptoms. When the lead cyclist pedals solo she struggles but when the second cyclist begins to peddle, the journey becomes much easier. Their ride together is symbolic of managing asthma more effectively by treating both main causes of asthma symptoms when one medicine is not enough to prevent symptoms.  

The PSA encourages the millions of people suffering from asthma to find information and resources about asthma and learn how to work with their doctor to help prevent asthma symptoms at asthma.com.

According to AAFA, every day in America because of asthma, 60,000 people miss school or work, 30,000 have an attack, 5,000 visit the emergency room and 1,000 get admitted to the hospital. Asthma in America isn't merely a problem but it's nearly an epidemic.

"At AAFA, our mission is to help people with asthma live a "Life Without Limits," added McLin.  "This is possible, but only when people are educated about asthma symptoms and how to prevent symptoms. That is how a national public service announcement can help."

About AAFA

The Asthma and Allergy Foundation of America (AAFA) is the leading national nonprofit organization fighting asthma and allergic diseases. AAFA provides free information, conducts educational programs, fights for patients' rights, and funds research to find better treatments and cures. Log on to www.aafa.org for more information.

Funding and editorial support for the PSA was provided by GlaxoSmithKline.

Medialink is a division of The NewsMarket.  Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

02NY10-0721

SOURCE Medialink; AAFA

RELATED LINKS
http://www.thenewsmarket.com

'/>"/>

SOURCE Medialink; AAFA
Copyright©2010 PR Newswire.
All rights reserved

Related medicine news :

1. Video: Nutrition Comes to NASCAR
2. Research Links TV/Video Game Playing With Child Obesity; Health Experts Back a New Approach
3. HealthInsuranceFinders.com Launches Video Contest for Young Directors
4. Video: Circulatory Care of New Jersey
5. MultiVu Video Feed: PUBLIC HEALTH EXPERTS CONVENE TO DISCUSS THE TREATMENT AND PREVENTION OF RABIES
6. VIDEO from Medialink and General Motors: On and Off the Track
7. TriWest and Montana VA Launch PTSD Video Conference to Reach Rural Health Care Providers
8. Verizon Introduces Broadband Video Call Center Link for Deaf or Hard-of-Hearing Customers in Mid-Atlantic Region
9. VIDEO from Medialink and Siemens: The Next Generation Allergy Test - Nothing to Sneeze At
10. Video and Photo: Leading CEOs Launch Alliance With American Red Cross to Strengthen Nations Preparedness for Disasters
11. VIDEO from Medialink and General Mills: Digestive Health
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/24/2017)... , ... March 24, 2017 , ... ... for contaminated soil, dredged material, and hazardous and non-hazardous materials announced today the ... Pennsylvania. This acquisition will add four additional processing facilities and a vast ...
(Date:3/24/2017)... ... 2017 , ... Digital Scientists, a software innovation lab specializing in web design ... Greenville, South Carolina location. The lab has set up shop at the renowned ... with South Carolina clients for years from our office here in Atlanta,” explains Digital ...
(Date:3/24/2017)... ... 2017 , ... The iaedp Foundation, the premier provider of educational programs and ... from the full spectrum of disordered eating, announced today that the 2017 Symposium set ... 50 states and several countries converged on the Green Valley Resort in Las Vegas. ...
(Date:3/24/2017)... ... March 24, 2017 , ... ... (ONS) wanted to create a communications platform that positions them as the go-to ... and ONS reinvented their online publication as an always-on, always-fresh news, views and ...
(Date:3/24/2017)... , ... March 24, 2017 , ... Viewers who like ... of critical historical facts, cultural practices, goods, services, and societal issues tend to appreciate ... look into the popular practice of utilizing running events for causes around the world. ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... , March 24, 2017 ... providing high-quality and cost-effective drug development and ... pharmaceutical and biotechnology industry, announced today the ... ShangPharma will be consolidating the Contract ... (CMO) under Shanghai ChemPartner. These entities include ...
(Date:3/24/2017)... , March 24, 2017 A ReportsnReports.com report ... been growing rapidly as the global sales of Adcetris and Kadcyla ... in the antibody drug conjugates market is driven by large number ... and wider therapeutic window offered by ADCs. ... Browse 3 Tables and 94 Figures, 10 ...
(Date:3/24/2017)... , March 24, 2017  Eli Lilly ... announced plans to invest $850 million in its ... facilities across its U.S. enterprise, including research laboratories, ... investments are being driven by demand for Lilly ... potential medicines in development targeting cancer, pain, diabetes ...
Breaking Medicine Technology: