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VIACTIV(R) Partners With Rising Fashion Label Verrier to Launch 'Style and Strength for Life' Health Initiative at Fall Fashion Week 2008
Date:8/13/2008

Innovator in Women's Daily Dietary Supplements to Introduce Fashion Week

Survival Kit at Verrier Runway Show

NEW YORK, Aug. 13 /PRNewswire/ -- The VIACTIV(R) Brand announced its first-ever fashion partnership with breakout designer Ashleigh Verrier to promote "Style and Strength for Life" -- a women's health initiative to promote healthy beauty during one of the most exciting and fast-paced fashion events of the year. A chic and delicious way to get essential nutrients on- the-go, VIACTIV(R) Calcium and Multi-Vitamin Supplements are the perfect partners for the fashion community in helping maintain a healthy balance.

The VIACTIV(R) Brand is launching "Style and Strength for Life" during Fashion Week as the ideal backdrop to highlight the importance of doing something every day to maintain personal strength and vitality. As relationships are as integral to a woman's individual well-being as a healthy daily routine, Ashleigh Verrier and her mother and business partner Jude are the perfect partner spreading the message. While maintaining a healthy balance in the midst of one of the most exciting and demanding industries in the world is a challenge, through the vitality of their relationship and a healthy nutritional and lifestyle regime, Ashleigh and Jude maintain their own commitment to "Style and Strength for Life."

For Ashleigh and Jude Verrier, the partnership has reinforced the necessity of community in maintaining individual well-being. "With the excitement and challenge of designing and managing our own label during Fashion Week, we often neglect to take good care of ourselves, particularly when we are short on time," said Ashleigh Verrier. "VIACTIV(R) Calcium and Multi-Vitamin Supplements are perfect when we are on the run and have become a vital part of our daily active lifestyles. As we lead up to one of our busiest weeks of the year, we want every woman in our community to share our experience and tips for well
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SOURCE McNeil Nutritionals, LLC
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