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VIACTIV(R) Partners With Rising Fashion Label Verrier to Launch 'Style and Strength for Life' Health Initiative at Fall Fashion Week 2008
Date:8/13/2008

Innovator in Women's Daily Dietary Supplements to Introduce Fashion Week

Survival Kit at Verrier Runway Show

NEW YORK, Aug. 13 /PRNewswire/ -- The VIACTIV(R) Brand announced its first-ever fashion partnership with breakout designer Ashleigh Verrier to promote "Style and Strength for Life" -- a women's health initiative to promote healthy beauty during one of the most exciting and fast-paced fashion events of the year. A chic and delicious way to get essential nutrients on- the-go, VIACTIV(R) Calcium and Multi-Vitamin Supplements are the perfect partners for the fashion community in helping maintain a healthy balance.

The VIACTIV(R) Brand is launching "Style and Strength for Life" during Fashion Week as the ideal backdrop to highlight the importance of doing something every day to maintain personal strength and vitality. As relationships are as integral to a woman's individual well-being as a healthy daily routine, Ashleigh Verrier and her mother and business partner Jude are the perfect partner spreading the message. While maintaining a healthy balance in the midst of one of the most exciting and demanding industries in the world is a challenge, through the vitality of their relationship and a healthy nutritional and lifestyle regime, Ashleigh and Jude maintain their own commitment to "Style and Strength for Life."

For Ashleigh and Jude Verrier, the partnership has reinforced the necessity of community in maintaining individual well-being. "With the excitement and challenge of designing and managing our own label during Fashion Week, we often neglect to take good care of ourselves, particularly when we are short on time," said Ashleigh Verrier. "VIACTIV(R) Calcium and Multi-Vitamin Supplements are perfect when we are on the run and have become a vital part of our daily active lifestyles. As we lead up to one of our busiest weeks of the year, we want every woman in our community to share our experience and tips for well-being."

The VIACTIV(R) Brand has teamed with Verrier to create a Fashion Week Survival Kit to keep the fashion community feeling strong and beautiful throughout the bustling week and beyond. Enclosed in a luxurious "VIACTIV(R) Brand purple" bag designed by Verrier, the VIACTIV(R) Fashion Week Survival Kit will contain essential products for the fashion elite at New York Fashion Week along with Ashleigh Verrier's personal tips on how she stays healthy and stylish during such a hectic time. Ashleigh Verrier has also developed an online Survival Guide at http://www.viactiv.com for women across the country to access her own unique style and healthy-living advice. Combining Verrier's decadent signature design with delicious on-the-go VIACTIV(R) Soft Chews and FLAVOR GLIDES(TM) Supplements and a healthy active lifestyle perfectly punctuates the message of "Style and Strength for Life."

With the "Style and Strength for Life" initiative, the VIACTIV(R) Brand is continuing a tradition of commitment to women's health that also includes an upcoming program targeted to increasing awareness around breast cancer through the Susan G. Komen for a Cure organization.

Fashion Week will take place from September 5-September 12, 2008.

About VIACTIV(R)

Consumers might recognize the VIACTIV(R) Brand as the innovators who offer alternative delivery methods for incorporating calcium and multivitamins into a daily diet. VIACTIV(R) Calcium and Multi-Vitamin Soft Chews provide convenient, great-tasting ways for women to supplement a healthy diet and help them obtain the recommended amount of essential vitamins and calcium each day. More information about VIACTIV(R) Brands is available at http://www.viactiv.com. VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin Soft Chews, and the new VIACTIV(R) FLAVOR GLIDES(TM) dietary supplements are marketed by McNeil Nutritionals, LLC.

About McNeil Nutritionals

McNeil Nutritionals, LLC is a global marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals, LLC markets SPLENDA(R) Sweetener Products, VIACTIV(R) Dietary Supplements, LACTAID(R) Milk and Dietary Supplements, and BENECOL(R) Products. McNeil Nutritionals, LLC is headquartered in Fort Washington, PA.

About Verrier

After graduating from Parsons School of Design in 2004, having been named Parsons' "Designer of the Year," Ashleigh Verrier's entire senior thesis collection was purchased by Saks Fifth Avenue, and was placed alongside labels Balenciaga, Marc Jacobs, Chloe, and Marni in an unprecedented show of industry support. Verrier's elegant and uncomplicated clothing has continued to impress fashion and style insiders-a fact that has launched her top-quality line into the hottest showrooms in the global marketplace.

Contact: Sarah Cohen Nancy Ward

Brand Building Communications McNeil Nutritionals

(212) 343-8917 (215) 273-8032

scohen@brandbuildingnyc.com NWard2@mccus.jnj.com


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SOURCE McNeil Nutritionals, LLC
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