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VIACTIV(R) Brand Partners with the Susan G. Komen for the Cure(R), Continuing its 'Style and Strength for Life' Campaign
Date:4/21/2009

Additionally, limited-edition "My Daily Promise" bracelets, designed by Ashleigh Verrier, will be awarded to participants and spectators via a random drawing during the race. Consumers will also have the opportunity to enter an online contest in May at www.viactiv.com for their chance to win a limited-edition bracelet. The "My Daily Promise" bracelet, a ring of silver beads and one standout bead encrusted with brilliant purple Swarovski crystals accompanied by a chic "V" charm, was developed earlier this year -- and gifted to various celebrities during Mercedes-Benz Fashion Week -- to bring the message of healthy beauty to life. The "My Daily Promise" bracelet serves as a stylish reminder to take VIACTIV(R) Calcium supplements each day as a commitment to healthy beauty and wellness.

For the past 19 years, the Philadelphia Race for the Cure(R) has been heralded as a Mother's Day tradition, inspiring families, co-workers and friends of all ages to gather together in the movement to eradicate breast cancer. For more information on the race, including how you can participate, visit http://www.komenphiladelphia.org/.

Later this year, the VIACTIV(R) Brand may sponsor additional Susan G. Komen Race for the Cure(R) initiatives. Each race offers another opportunity for the brand and the Verriers to educate consumers about the health benefits of adequate calcium and vitamin D intake.

About VIACTIV(R)

Consumers might recognize the VIACTIV(R) Brand as the innovators who offer alternative delivery methods for incorporating calcium and multivitamins into a daily diet. VIACTIV(R) Calcium and Multi-Vitamin Soft Chews provide convenient, great-tasting ways for women to supplement a healthy diet and help them obtain
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