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V8 V-Fusion(R) Takes an Exotic, Tasty Twist on Vegetable Juice
Date:3/4/2008

Unique Blends of Vegetables and Fruits Designed to Tackle Taste Barrier to

Vegetable Consumption

CAMDEN, N.J., March 4 /PRNewswire/ -- Who knew vegetable nutrition could taste so good? This spring, the makers of V8(R) juices are rolling out a new 100% juice blend with an exotic, tasty twist and featuring one of today's hottest flavors -- the Acai berry. V8 V-Fusion(R) Acai Mixed Berry juice provides a full serving of vegetables and a full serving of fruit, plus essential antioxidant vitamins A, C and E in each 8-ounce glass.

Nine out of 10 U.S. adults aren't meeting the daily recommended intake for vegetables and fruit.(1) Consumer research indicates one of the top barriers to vegetable consumption is taste. In fact, a recent survey revealed that nearly 60 percent of Americans said if vegetables tasted better, they would likely eat more each day.(2)

Vegetable "guru" Mollie Katzen, author of Moosewood Cookbook, says it's easier than most people think to enjoy getting more vegetables.

"A little creativity can go a long way in making vegetables a tasty part of your daily diet," says Katzen. "Add vegetables to your favorite foods like lasagna or your lunchtime sandwich to bring more flavor and nutrition, put more zip in your salad with dried or fresh fruit and look for simple ways to enjoy vegetables and fruit throughout the day, like drinking V8 V-Fusion juices."

The key to eating more vegetables is to find fun, easy and delicious ways to incorporate them throughout the day; V8 V-Fusion 100% juices were developed with this in mind.

"The makers of V8 100 % vegetable juice have been committed to providing convenient ways to increase vegetable consumption for 75 years," said Sophia Arsenlis, brand manager, V8 V-Fusion, Campbell Soup Company. "From our original V8 100% vegetable juice to our innovative V8 V-Fusion line of vegetable and fruit juice blends, we continue to provide more and more great tasting ways to help people meet their daily vegetable requirement."

The Acai Mixed Berry blend brings the V8 V-Fusion portfolio to seven varieties, including Pomegranate Blueberry, Tropical Orange, Strawberry Banana, Light Strawberry Banana, Peach Mango and Light Peach Mango.

V8 V-Fusion juice is available at most grocery, mass merchandise and convenience stores nationwide. Suggested retail price ranges from $1.69 to $3.99, depending on the size.

About the Vegetable Consumption Survey

Campbell Soup Company commissioned Impulse Group to conduct an Omnibus Survey about vegetable consumption in December 2007. The survey was conducted online with a random sample of 1,068 women, ages 35+, all members of the CyberPulsetm Advisory Panel. The Advisory Panel has been carefully selected to closely match US population demographics and the respondents are representative of American women aged 35+. The overall sampling error for this survey is +/- 3% at the 95% level of confidence.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high quality foods and simple meals, including soup, baked snacks, vegetable-based beverages, and premium chocolate products, with annual revenues in excess of $7.8 billion. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," "V8," and "Godiva." For more information on the company, visit Campbell's website at http://www.campbellsoupcompany.com.

(1) Casagrande SS, Wang Y, Anderson C, Gary TL. Have Americans Increased

their Fruit and Vegetable Intake? The Trends Between 1988 and 2002. Am

J Prev Med 2007; 32:257-63

(2) Online Omnibus survey of 1,000 women ages 35+, conducted by Impulse

Group on behalf of V8; Dec. 2007


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SOURCE Campbell Soup Company
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