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V8 V-Fusion(R) Takes an Exotic, Tasty Twist on Vegetable Juice
Date:3/4/2008

Unique Blends of Vegetables and Fruits Designed to Tackle Taste Barrier to

Vegetable Consumption

CAMDEN, N.J., March 4 /PRNewswire/ -- Who knew vegetable nutrition could taste so good? This spring, the makers of V8(R) juices are rolling out a new 100% juice blend with an exotic, tasty twist and featuring one of today's hottest flavors -- the Acai berry. V8 V-Fusion(R) Acai Mixed Berry juice provides a full serving of vegetables and a full serving of fruit, plus essential antioxidant vitamins A, C and E in each 8-ounce glass.

Nine out of 10 U.S. adults aren't meeting the daily recommended intake for vegetables and fruit.(1) Consumer research indicates one of the top barriers to vegetable consumption is taste. In fact, a recent survey revealed that nearly 60 percent of Americans said if vegetables tasted better, they would likely eat more each day.(2)

Vegetable "guru" Mollie Katzen, author of Moosewood Cookbook, says it's easier than most people think to enjoy getting more vegetables.

"A little creativity can go a long way in making vegetables a tasty part of your daily diet," says Katzen. "Add vegetables to your favorite foods like lasagna or your lunchtime sandwich to bring more flavor and nutrition, put more zip in your salad with dried or fresh fruit and look for simple ways to enjoy vegetables and fruit throughout the day, like drinking V8 V-Fusion juices."

The key to eating more vegetables is to find fun, easy and delicious ways to incorporate them throughout the day; V8 V-Fusion 100% juices were developed with this in mind.

"The makers of V8 100 % vegetable juice have been committed to providing convenient ways to increase vegetable consumption for 75 years," said Sophia Arsenlis, brand manager, V8 V-Fusion, Campbell Soup Company. "From our original V8 100% vegetable juice to our innovative V8 V-Fusion line of vegetable and fruit juice blends, we continue to provide more and more great t
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SOURCE Campbell Soup Company
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