Navigation Links
Using Public Relations to Launch, Grow and Extend Your Brands
Date:4/14/2009

CHAPEL HILL, N.C., April 14 /PRNewswire/ -- Though Public Relations has long been used as a marketing tool by the pharmaceutical and biotechnology industries, its ability to reach the consumer has never been greater. New technologies and market changes have greatly expanded the reach and potential of cost-efficient Public Relations through websites, online social networks, blogs and traditional media sources. These mediums have joined the traditional press release as effective and low-cost methods that help drive product sales.

"Using Public Relations to Launch, Grow and Extend your Brands," a just-published benchmarking report from Best Practices, LLC, explores which public Relations activities most effectively educate and inform consumers at different points in a product's lifecycle. This report also provides insights into the most effective Public Relations channels, tactics and call-to-action for reaching consumers of pharmaceutical products. Four case studies of successful products are included in this report to highlight Public Relations tactics at different lifecycle stages: Slentrol (product launch), Flomax (brand-building), Nexium (product maturity) and Fluvirin (patent expiration).

Now available at http://www3.best-in-class.com/rr982.htm, this new study's findings include:

  • Using Public Relations Tools for Optimal Advantage
  • Public Relations during Pre-Launch
  • Public Relations during Launch
  • Public Relations during Brand-Building
  • The Role of Public Relations in Late-Life Management
  • Public Relations and Patent Expiration Management
  • Ideal Budget Ratios and Performance Measurements
  • Lesson Learned and General Good Practices

A complimentary summary of "Using Public Relations to Launch, Grow and Extend your Brands" is available at http://www3.best-in-class.com/rr982.htm. For more information, contact Cameron Tew, Manager of Research and Publishing at Best Practices, LLC at (919) 767-9246 or ctew@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC has been a leader in pharmaceutical research and consulting for nearly 18 years; our clients include 48 out of the top 50 pharmaceutical companies.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Using coxibs and NSAIDs to treat osteoarthritis
2. Adverse housing conditions contribute to diabetes risk
3. Females avoid incest by causing male relatives to leave home
4. Are Bargaining Groups Hired by Independent Drugstores Causing Payment Delays to Pharmacies?
5. University of Nevada School of Medicine Professor Confirms Accuracy Through Validation Study Using the CSI Health Station Model 6K
6. National Council of Negro Women (NCNW) Partners With Sherwin-Williams to Target Lead Risks in Neglected Housing
7. Using the Internet to Promote Exercise
8. Hazards of using crib bumper pads outweigh their benefits
9. Nosespray vaccine using aloe vera has exciting potential, researcher says
10. Patient Safety Authority Releases Advisory Focusing on Common Causes of Medication Errors
11. Genetic test announced for suicidal ideation in patients using antidepressant drugs
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... QUEENS, N.Y (PRWEB) , ... October 13, 2017 , ... ... recently became a member of ElderCounsel, a national organization of elder law and special ... constantly changing laws and rules. It also provides a forum to network with elder ...
(Date:10/13/2017)... ... October 13, 2017 , ... Ellevate Network, the leading ... to advocate for action towards gender equality at their inaugural Summit in New York ... globe, and reached a social audience of over 3 million. To watch the Mobilize ...
(Date:10/13/2017)... ... October 13, 2017 , ... Coveros, a leader ... been awarded a contract by the Center for Medicare and Medicaid Services (CMS). ... the enterprise use of Agile methodologies in a consistent and high value manner ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... sleep apnea using cutting-edge Oventus O2Vent technology. As many as 18 ... characterized by frequent cessation in breathing. Oral appliances can offer significant relief to ...
(Date:10/12/2017)... MD (PRWEB) , ... October 12, 2017 , ... The ... of Excellence to Carol Friedman, PhD, FACMI, during the Opening Session of AMIA’s Annual ... – 8. , In honor of Morris F. Collen, a pioneer in the field ...
Breaking Medicine News(10 mins):
(Date:10/12/2017)... --  Divoti USA will engrave and process all ... the latest FDA requirements, which stipulates new criteria regarding medical device ... of Medical ID jewelry such as Medical ID Bracelets, can rest ... terms of the new FDA requirements . ... Divoti offers this dark mark fiber laser engraving ...
(Date:10/11/2017)... Holdings, Inc. ("Hill-Rom") (NYSE: HRC), today provided an update ... Puerto Rico , where the company manufactures ... Following a comprehensive onsite assessment, the ... temporary loss of power and minimal water damage due ... have resumed, and the company expects to return to ...
(Date:10/4/2017)... 2017  South Korean-based healthcare product Development Company I.M. ... on Kickstarter. The device will educate the user about ... better efficiency compared to the dated and pricey CPR ... efficacy of the compression for a more informed CPR ... to raise $5,000. ...
Breaking Medicine Technology: