Navigation Links
Using Public Relations to Launch, Grow and Extend Your Brands
Date:4/14/2009

CHAPEL HILL, N.C., April 14 /PRNewswire/ -- Though Public Relations has long been used as a marketing tool by the pharmaceutical and biotechnology industries, its ability to reach the consumer has never been greater. New technologies and market changes have greatly expanded the reach and potential of cost-efficient Public Relations through websites, online social networks, blogs and traditional media sources. These mediums have joined the traditional press release as effective and low-cost methods that help drive product sales.

"Using Public Relations to Launch, Grow and Extend your Brands," a just-published benchmarking report from Best Practices, LLC, explores which public Relations activities most effectively educate and inform consumers at different points in a product's lifecycle. This report also provides insights into the most effective Public Relations channels, tactics and call-to-action for reaching consumers of pharmaceutical products. Four case studies of successful products are included in this report to highlight Public Relations tactics at different lifecycle stages: Slentrol (product launch), Flomax (brand-building), Nexium (product maturity) and Fluvirin (patent expiration).

Now available at http://www3.best-in-class.com/rr982.htm, this new study's findings include:

  • Using Public Relations Tools for Optimal Advantage
  • Public Relations during Pre-Launch
  • Public Relations during Launch
  • Public Relations during Brand-Building
  • The Role of Public Relations in Late-Life Management
  • Public Relations and Patent Expiration Management
  • Ideal Budget Ratios and Performance Measurements
  • Lesson Learned and General Good Practic
    '/>"/>

SOURCE Best Practices, LLC
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2

Related medicine news :

1. Using coxibs and NSAIDs to treat osteoarthritis
2. Adverse housing conditions contribute to diabetes risk
3. Females avoid incest by causing male relatives to leave home
4. Are Bargaining Groups Hired by Independent Drugstores Causing Payment Delays to Pharmacies?
5. University of Nevada School of Medicine Professor Confirms Accuracy Through Validation Study Using the CSI Health Station Model 6K
6. National Council of Negro Women (NCNW) Partners With Sherwin-Williams to Target Lead Risks in Neglected Housing
7. Using the Internet to Promote Exercise
8. Hazards of using crib bumper pads outweigh their benefits
9. Nosespray vaccine using aloe vera has exciting potential, researcher says
10. Patient Safety Authority Releases Advisory Focusing on Common Causes of Medication Errors
11. Genetic test announced for suicidal ideation in patients using antidepressant drugs
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/15/2014)... Transvaginal mesh lawsuits ( http://www.transvaginalmeshlawsuithelp.com/ ) ... in the federal multidistrict litigation now underway in U.S. ... LLP reports. According to documents filed in the proceeding, ... that provides for the severance of several actions in ... affected plaintiffs has objected to severance of the cases. ...
(Date:9/15/2014)... to recent studies, approximately one out of every 40 individuals ... responsible for spinal muscular atrophy (SMA), a neurodegenerative disease that ... University of Missouri have made a recent breakthrough with the ... in animal models of the disease. In April, a patent ... "The strategy our lab is using to fight SMA is ...
(Date:9/15/2014)... Alto, CA (PRWEB) September 15, 2014 ... anniversary since its founding in 2007. To mark the ... local community for supporting the village and helping it ... provides a safe, secure and fun community for seniors. ... to the community and live in their own homes. ...
(Date:9/15/2014)... (HealthDay News) -- Births of multiple babies cost more ... singleton births, researchers report. The researchers suggest that ... (IVF) could ease some of that burden. Over ... tandem with births to older mothers and use of ... of New South Wales, Australia. Their study, published ...
(Date:9/15/2014)... (PRWEB) September 15, 2014 Providing ... Cherry Bekaert LLP (“the Firm”) is ... as a Director with the Firm’s Litigation ... 25 years of experience, Wolf will assist clients ... advisory and transactional advisory matters. He will also ...
Breaking Medicine News(10 mins):Health News:C.R. Bard Transvaginal Mesh Lawsuits Move Forward, With Issuance of New Order in Federal Multidistrict Litigation, Bernstein Liebhard LLP Reports 2Health News:C.R. Bard Transvaginal Mesh Lawsuits Move Forward, With Issuance of New Order in Federal Multidistrict Litigation, Bernstein Liebhard LLP Reports 3Health News:Researcher develops and proves effectiveness of new drug for spinal muscular atrophy 2Health News:Avenidas Village Celebrates Anniversary 2Health News:Study Ties Multiple Births to Higher Costs, Complications 2Health News:Study Ties Multiple Births to Higher Costs, Complications 3Health News:Cherry Bekaert Expands its Litigation Support Services Team Capabilities with the Addition of Steven Wolf 2Health News:Cherry Bekaert Expands its Litigation Support Services Team Capabilities with the Addition of Steven Wolf 3
... deadly, say authors of a new survey , , TUESDAY, May ... level of driving experience, putting them at risk for accidents ... many teens recognize that drinking and driving don,t mix, many ... having friends in the car. , "We listened to teenagers ...
... Provided for Successfully Tackling This Valuable ... Part of Her ... on their,plates -- from carpool queen to coach, counselor to chef. It,s ... childhood,obesity and inadequate nutrition, many moms have taken on yet another,important role ...
... announced financial,and operating results for its first quarter ended March 31, ... percent to $7.127 billion. -- Net income totaled $170 million, ... year,s first quarter. -- Adjusted EBITDA totaled $1.180 billion, compared ... of 2007. -- Provision for doubtful accounts increased to $888 ...
... 6 , - International Reach of ,Young ... For the first time, a researcher from ... (APA) prestigious "Young Minds in,Psychiatry" awards, which were ... Washington, DC. The awards, supported by an educational ...
... Hope, fundraising efforts honor Marcus,s dog Tasha and her ... life-threatening blood disorder, DENVER, May 6 Racing driver ... 2008 season race proceeds from their new,BMW Z4 M Coupe ... (MAF). All donations to Meisha,s Hope are used to fund ...
... Market Research Reveals, CHICAGO, May 6 ... in the new three-dimensional research study --,Understanding Gluten ... international findings deliver an innovative 360 degree view,of ... qualitative,insights from customers living with food allergies, celiac ...
Cached Medicine News:Health News:Many Teen Drivers Don't Think They're Inexperienced 2Health News:Many Teen Drivers Don't Think They're Inexperienced 3Health News:Got Milk? Campaign Will Recognize and Reward Moms for Their Role as the Family's Chief Health Officer 2Health News:Got Milk? Campaign Will Recognize and Reward Moms for Their Role as the Family's Chief Health Officer 3Health News:HCA Reports First Quarter 2008 Results 2Health News:HCA Reports First Quarter 2008 Results 3Health News:HCA Reports First Quarter 2008 Results 4Health News:HCA Reports First Quarter 2008 Results 5Health News:HCA Reports First Quarter 2008 Results 6Health News:HCA Reports First Quarter 2008 Results 7Health News:HCA Reports First Quarter 2008 Results 8Health News:HCA Reports First Quarter 2008 Results 9Health News:HCA Reports First Quarter 2008 Results 10Health News:HCA Reports First Quarter 2008 Results 11Health News:HCA Reports First Quarter 2008 Results 12Health News:The American Psychiatric Association's Awards for Young Scientists Encourage Research Expertise in China 2Health News:The American Psychiatric Association's Awards for Young Scientists Encourage Research Expertise in China 3Health News:The American Psychiatric Association's Awards for Young Scientists Encourage Research Expertise in China 4Health News:The American Psychiatric Association's Awards for Young Scientists Encourage Research Expertise in China 5Health News:Racing Professional Steve Marcus Pledges Season BMW Proceeds to Morris Animal Foundation's Meisha's Hope Fund 2Health News:80% of Customers Eat Out Less Due to Food Allergies and Celiac / Coeliac Disease Impacting Quality of Life 2
(Date:9/15/2014)... , Sept. 15, 2014 Biomerics ... the medical device market, announced its merger with ... Advanced Catheter Division. The new division was formed to ... device solutions for the structure heart, interventional radiology, ... Biomerics Advanced Catheter will be led by ...
(Date:9/15/2014)... , Sept. 15, 2014  Decision Resources Group ... continues to expand, increasing pressure to control expenditures will ... payers emphasize that although type 2 diabetes drugs will ... are likely to enforce additional restrictions on expensive agents. ... , Germany , ...
(Date:9/15/2014)... SALT LAKE CITY , Sept. 15, 2014 ... innovative minimally invasive surgical (MIS) visualization products, is ... 13485:2003 certification for its quality management system (QMS) ... is another important step in Olive Medical complying ... of medical devices.  It is the goal of ...
Breaking Medicine Technology:Biomerics and Access Point Technologies OEM Announce Merger and Creation of Biomerics Advanced Catheter Division 2Interviewed Payers in the EU5 Anticipate Increasing Prescribing Constraints for Premium-Priced Type 2 Diabetes Agents 2Interviewed Payers in the EU5 Anticipate Increasing Prescribing Constraints for Premium-Priced Type 2 Diabetes Agents 3Olive Medical Achieves ISO 13485:2003 Certification 2
... , , ST LOUIS, Dec. 8 Veran ... the U.S. Food and Drug Administration (FDA) to market a ... "Veran is excited about this clearance as it allows ... lung cancer diagnosis and treatment," said Jerome R. Edwards, Veran ...
... Calif., Dec. 8 Southern California-based philanthropy Free Wheelchair Mission ... the first time ever, as according to the November 30, ... was noted for its strong revenue among a list of ... economic difficulty. , "We are pleased to be ...
Cached Medicine Technology:Veran Medical Receives FDA Clearance to Market Electromagnetic Navigated Bronchoscopy Product: The SPiN Drive(TM) System 2Free Wheelchair Mission Breaks List of Top 60 OC Nonprofits in 2009 2
Table mount stabilizer system...
The specially designed table-mounted stepper/stabilizer offers the strength and stability necessary for a flawless delivery of brachytherapy....
... long-pulsed Nd:YAG laser system with a wavelength of ... deep-lying, superficial as well as red and blue ... in patients with darker skin types (1 to ... for general improvement of skin texture. The handpieces ...
... SINON is a Q-switched ruby ... of 694 nm. High Performance ... - This combination of high ... in Q-switched mode effectively destroys ...
Medicine Products: