Navigation Links
Using Public Relations to Launch, Grow and Extend Your Brands
Date:4/14/2009

CHAPEL HILL, N.C., April 14 /PRNewswire/ -- Though Public Relations has long been used as a marketing tool by the pharmaceutical and biotechnology industries, its ability to reach the consumer has never been greater. New technologies and market changes have greatly expanded the reach and potential of cost-efficient Public Relations through websites, online social networks, blogs and traditional media sources. These mediums have joined the traditional press release as effective and low-cost methods that help drive product sales.

"Using Public Relations to Launch, Grow and Extend your Brands," a just-published benchmarking report from Best Practices, LLC, explores which public Relations activities most effectively educate and inform consumers at different points in a product's lifecycle. This report also provides insights into the most effective Public Relations channels, tactics and call-to-action for reaching consumers of pharmaceutical products. Four case studies of successful products are included in this report to highlight Public Relations tactics at different lifecycle stages: Slentrol (product launch), Flomax (brand-building), Nexium (product maturity) and Fluvirin (patent expiration).

Now available at http://www3.best-in-class.com/rr982.htm, this new study's findings include:

  • Using Public Relations Tools for Optimal Advantage
  • Public Relations during Pre-Launch
  • Public Relations during Launch
  • Public Relations during Brand-Building
  • The Role of Public Relations in Late-Life Management
  • Public Relations and Patent Expiration Management
  • Ideal Budget Ratios and Performance Measurements
  • Lesson Learned and General Good Practic
    '/>"/>

SOURCE Best Practices, LLC
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2

Related medicine news :

1. Using coxibs and NSAIDs to treat osteoarthritis
2. Adverse housing conditions contribute to diabetes risk
3. Females avoid incest by causing male relatives to leave home
4. Are Bargaining Groups Hired by Independent Drugstores Causing Payment Delays to Pharmacies?
5. University of Nevada School of Medicine Professor Confirms Accuracy Through Validation Study Using the CSI Health Station Model 6K
6. National Council of Negro Women (NCNW) Partners With Sherwin-Williams to Target Lead Risks in Neglected Housing
7. Using the Internet to Promote Exercise
8. Hazards of using crib bumper pads outweigh their benefits
9. Nosespray vaccine using aloe vera has exciting potential, researcher says
10. Patient Safety Authority Releases Advisory Focusing on Common Causes of Medication Errors
11. Genetic test announced for suicidal ideation in patients using antidepressant drugs
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:11/27/2014)... Let the Black Friday sales begin at ... on top, filled with skincare goodies, will delight and please ... while quantities last - no coupon required. See ... available on Amazon at the same sales prices. Links to ... page for ease. , The company published a 2014 ...
(Date:11/27/2014)... Guerrero (PRWEB) November 27, 2014 ... time individuals allot to sleep has lessened, and ... and laptops, the quality of sleep has eroded. ... falls asleep on the job (Reference: http://www.webmd.com/sleep-disorders/features/sleep-deprivation-workplace ... worker’s productivity index by an incalculable amount, leading ...
(Date:11/27/2014)... HealthDay Reporter , WEDNESDAY, Nov. ... to acquire a second language, new research suggests. But anyone ... gain a brain boost, the small study finds. ... study co-author Ping Li, co-director of the Center for Brain, ... more interesting, Li said, that "the brain networks of the ...
(Date:11/27/2014)... The founders of VIM & VIGR, a company ... compression socks, are proud to announce the debut of their ... Pressure (TM) knitting technology that is designed to increase the ... to adding flair and style to a product that has ... eye of a writer at The New York Times ...
(Date:11/27/2014)... VogueQueen.com is making every effort to offer more affordable ... the premier online supplier of elegant special occasion dresses ... huge selection of sexy prom dresses today. In addition ... many beautiful styles in its product line. Click to ... , “VogueQueen.com hopes to provide a truly unique shopping ...
Breaking Medicine News(10 mins):Health News:Big Christmas Sales Begin Today at Sublime Beauty® for all Christmas Gift Selections and Skincare Sets 2Health News:Research Shows Surprising Number of US Workers Affected by Lack of Sleep 2Health News:Some People May Be Pre-Wired to Be Bilingual 2Health News:Some People May Be Pre-Wired to Be Bilingual 3Health News:VIM & VIGR Announces Launch of Men’s Line of Compression Socks 2Health News:A New Collection of Sexy Prom Dresses Has Been Released by the Reliable Online Supplier VogueQueen.com 2
... March 10 In observance of,National Problem Gambling ... Revenue today highlighted the availability of counseling,and treatment ... addiction., "Problem gambling impacts not only the ... Secretary Dr. Calvin Johnson. "The Commonwealth,of Pennsylvania is ...
... N.J., March 10 Medco Health,Solutions, Inc. (NYSE: ... in,March as follows:, On Monday, March 17, 2008, ... Health Group, Inc., Medco,s specialty pharmacy,subsidiary, is scheduled to ... The presentation at the Boston Marriott Copley,Place will begin ...
... programs do not provide coverage to international ... ... Corners, one of the,industry,s most experienced travel health insurance providers, alerts,parents ... travel abroad for spring break vacations. Most health insurance,programs do not ...
... for less radical procedures may not be getting them, study ... skills and preferences may dictate treatment choices for kidney cancer ... patient,s general health, a new study finds. , This ... procedures, such as a partial nephrectomy where only part of ...
... March 10 ZARS Pharma, Inc. announced,today ... Pharma S.A. the,exclusive promotion and distribution rights ... Canada for Pliaglis(TM) (lidocaine and tetracaine) Cream,7%/7%, ... safe local,anesthesia in patients undergoing potentially painful ...
... Over One ... Million, PHILADELPHIA, ... have a form of,lupus, the chronic (incurable) disease that can result in ... and other health effects, including organ failure and death.,Lupus mostly strikes women ...
Cached Medicine News:Health News:State Agencies Highlight Available Assistance During Problem Gambling Awareness Week 2Health News:Medco to Present at Cowen and Company and Lehman Brothers Health Care Conferences 2Health News:Seven Corners Alerts Spring Breakers that They Need Travel Insurance to Vacation Abroad 2Health News:Seven Corners Alerts Spring Breakers that They Need Travel Insurance to Vacation Abroad 3Health News:Surgeon's Preferences Dictate Choice of Kidney Cancer Surgery 2Health News:Surgeon's Preferences Dictate Choice of Kidney Cancer Surgery 3Health News:ZARS Pharma Announces Worldwide License Agreement With Galderma Pharma S.A. for Pliaglis(TM), a Topical Local Anesthetic 2Health News:ZARS Pharma Announces Worldwide License Agreement With Galderma Pharma S.A. for Pliaglis(TM), a Topical Local Anesthetic 3Health News:Lupus Foundation to Host Community Outreach Initiatives 2Health News:Lupus Foundation to Host Community Outreach Initiatives 3Health News:Lupus Foundation to Host Community Outreach Initiatives 4
(Date:11/26/2014)...  CARsgen, a leader in the development of Chimeric ... variety of cancers, today announced the completion of a ... China -based healthcare private equity fund.   ... development of new therapeutics for liver, lung, stomach and ... Shanghai Renji Hospital, the company plans to initiate clinical ...
(Date:11/26/2014)... and NEW YORK and ... -- As the leading distributor of market intelligence, MarketResearch.com ... research report by IQ4I Research and Consultancy focusing on ... learn more about IQ4I Research visit: http://www.marketresearch.com/land/publisher.asp?vendorid=4023&progid=86891 ... Active Pharmaceutical Ingredients Global Market – Forecast to 2020 ...
(Date:11/26/2014)... FRANCISCO , Nov. 25, 2014  goBalto, Inc., ... has been recognized as a winner of Red Herring,s ... a Global Top 100 North America award in 2013, ... international technology landscape. Red Herring,s Top 100 ... identifying promising new companies and entrepreneurs. Red Herring editors ...
Breaking Medicine Technology:CARsgen Completes Series A Financing 2MarketResearch.com: Active Pharmaceutical Ingredient Market to Reach $175 Billion by 2020 Says IQ4I Report 2MarketResearch.com: Active Pharmaceutical Ingredient Market to Reach $175 Billion by 2020 Says IQ4I Report 3goBalto Selected as a 2014 Red Herring Top 100 Global Company 2goBalto Selected as a 2014 Red Herring Top 100 Global Company 3
... Medical ( http://www.realtimemedical.com ), a global leader in ... selected to feature its latest advancements in diagnostic ... at e-Health 2012, as part of the Innovation ... from May 27 to 30, 2012 at the ...
... 25, 2012  Marken announced today that it has opened ... manage customer service operations and offer local service to ... Marken currently operates in the country through its partners, ... of the country.  This new office has been created ...
Cached Medicine Technology:Real Time Medical to Feature Diagnostic Imaging Software @ Innovation Showcase at e-Health 2012 2Marken Opens Branch Office In Seoul, South Korea 2
One step Immuno-Chromatographic Assay for the detection of C. difficile toxin A....
... If the optical viewing aids should not ... Almost every household has a television set today. ... images can be enlarged up to 70 times. ... the reading material on the television monitor. The ...
... better resolution, accuracy and easy operation TOMEYs ... rings (same as TMS-1), providing high resolution. ... & repeatability. The small cone design eliminates ... corneal coverage. The low light level of ...
... Pachymeter SP-3000 covers all needs regarding pachymetry ... health care., ,Compact design, colored touch-screen and ... be an "easy-to-use unit.,The wide measurement range ... you the possibility to measure very thin ...
Medicine Products: