Navigation Links
Using Public Relations to Launch, Grow and Extend Your Brands
Date:4/14/2009

CHAPEL HILL, N.C., April 14 /PRNewswire/ -- Though Public Relations has long been used as a marketing tool by the pharmaceutical and biotechnology industries, its ability to reach the consumer has never been greater. New technologies and market changes have greatly expanded the reach and potential of cost-efficient Public Relations through websites, online social networks, blogs and traditional media sources. These mediums have joined the traditional press release as effective and low-cost methods that help drive product sales.

"Using Public Relations to Launch, Grow and Extend your Brands," a just-published benchmarking report from Best Practices, LLC, explores which public Relations activities most effectively educate and inform consumers at different points in a product's lifecycle. This report also provides insights into the most effective Public Relations channels, tactics and call-to-action for reaching consumers of pharmaceutical products. Four case studies of successful products are included in this report to highlight Public Relations tactics at different lifecycle stages: Slentrol (product launch), Flomax (brand-building), Nexium (product maturity) and Fluvirin (patent expiration).

Now available at http://www3.best-in-class.com/rr982.htm, this new study's findings include:

  • Using Public Relations Tools for Optimal Advantage
  • Public Relations during Pre-Launch
  • Public Relations during Launch
  • Public Relations during Brand-Building
  • The Role of Public Relations in Late-Life Management
  • Public Relations and Patent Expiration Management
  • Ideal Budget Ratios and Performance Measurements
  • Lesson Learned and General Good Practic
    '/>"/>

SOURCE Best Practices, LLC
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2

Related medicine news :

1. Using coxibs and NSAIDs to treat osteoarthritis
2. Adverse housing conditions contribute to diabetes risk
3. Females avoid incest by causing male relatives to leave home
4. Are Bargaining Groups Hired by Independent Drugstores Causing Payment Delays to Pharmacies?
5. University of Nevada School of Medicine Professor Confirms Accuracy Through Validation Study Using the CSI Health Station Model 6K
6. National Council of Negro Women (NCNW) Partners With Sherwin-Williams to Target Lead Risks in Neglected Housing
7. Using the Internet to Promote Exercise
8. Hazards of using crib bumper pads outweigh their benefits
9. Nosespray vaccine using aloe vera has exciting potential, researcher says
10. Patient Safety Authority Releases Advisory Focusing on Common Causes of Medication Errors
11. Genetic test announced for suicidal ideation in patients using antidepressant drugs
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/3/2015)... ... September 03, 2015 , ... The Linda Hall Library ... of a comet, the IceCube observatory at the South Pole, and the interior of ... Fall Lecture Series for the world's foremost independently funded research library devoted to science, ...
(Date:9/3/2015)... Angeles, Ca (PRWEB) , ... September 03, 2015 , ... ... is a promising and convenient test that may help patients with oropharyngeal cancer (oral ... cases in the United States are often caused by HPV infections, which have a ...
(Date:9/3/2015)... ... September 03, 2015 , ... Hunters Creek Retrievers is again ... champion AKC Black Lab Puppy. Celebrate Fall 2015 with unlimited Free Hugs and K9 ... to enjoy Thanksgiving and Christmas with an extra big smile. , This adorable ...
(Date:9/3/2015)... ... September 03, 2015 , ... AvePoint, the established leader in enabling ... (SP) 4 – AvePoint’s solution for facilitating two-way collaboration and external sharing without ... Product”. This is the fifth consecutive year an AvePoint product has made the ...
(Date:9/3/2015)... ... 03, 2015 , ... At Renew Man™, we have seen an increasing number ... model, where the primary care physician dictates and the patient obeys. Instead, our clients ... their health issues and empowered to choose their own treatment options. , Recognizing that ...
Breaking Medicine News(10 mins):Health News:Facing the Frontiers of Science and Technology The Linda Hall Library Announces 2015 Fall Lecture Series Featuring Experiences from the South Pole to Outer Space 2Health News:Facing the Frontiers of Science and Technology The Linda Hall Library Announces 2015 Fall Lecture Series Featuring Experiences from the South Pole to Outer Space 3Health News:Facing the Frontiers of Science and Technology The Linda Hall Library Announces 2015 Fall Lecture Series Featuring Experiences from the South Pole to Outer Space 4Health News:Facing the Frontiers of Science and Technology The Linda Hall Library Announces 2015 Fall Lecture Series Featuring Experiences from the South Pole to Outer Space 5Health News:LA Periodontists Discuss Study on Post-Treatment Oral Rinses Used to Test Recurrence of Oral Cancers 2Health News:LA Periodontists Discuss Study on Post-Treatment Oral Rinses Used to Test Recurrence of Oral Cancers 3Health News:Hunters Creek Retrievers Is Honored to Support the Lone Survivor Foundation with a Championship Trained Black Labrador Retriever Puppy 2Health News:Hunters Creek Retrievers Is Honored to Support the Lone Survivor Foundation with a Championship Trained Black Labrador Retriever Puppy 3Health News:AvePoint Perimeter Named a “KMWorld 2015 Trend-Setting Product” 2Health News:AvePoint Perimeter Named a “KMWorld 2015 Trend-Setting Product” 3Health News:AvePoint Perimeter Named a “KMWorld 2015 Trend-Setting Product” 4Health News:Men Dissatisfied with the Primary Care Physician’s Approach to Andropause Are Turning to Renew Man™ 2Health News:Men Dissatisfied with the Primary Care Physician’s Approach to Andropause Are Turning to Renew Man™ 3
... , TUESDAY, Feb. 28 (HealthDay News) -- Exposure to ... plastics, increases a person,s risk of developing heart disease later ... are exposed to BPA through packaged foods and drinks, but ... inhaling household dust. Over a 10-year period, researchers compared ...
... HealthDay Reporter , TUESDAY, Feb. 28 (HealthDay ... sensitive than adults or children to its aftereffects, Canadian ... adolescents, which is essential for reading and calculating, and ... the study authors found. "Contrary to the belief ...
... therapy, their rates of new breast cancer decline, supporting ... regression, according to a report e-published in Cancer ... of the national Breast Cancer Surveillance Consortium, researchers studied ... years per woman) on 163,490 women aged 50-79 who ...
... , TUESDAY, Feb. 28 (HealthDay News) -- A new influenza A ... at the U.S. Centers for Disease Control and Prevention. ... humans, the CDC team cautioned that more research is needed to ... flu. "This is the first time an influenza virus has ...
... between the social impairments found in autism and schizophrenia ... disorders. Autism spectrum disorder (ASD) and schizophrenia are ... in social dysfunction. For many years, this similarity resulted ... were thought to have a childhood version of schizophrenia, ...
... Nobel Prize Laureate in Chemistry, Dr. Martin Chalfie, will ... translational versus basic research trends and the powerful implications ... scheduled for tomorrow, Wednesday, February 29th, 2012 at 9:00 ... who is currently the Chair of Columbia University,s Department ...
Cached Medicine News:Health News:BPA Exposure May Raise Risk of Heart Disease 2Health News:Teens May Fare Worse After Concussion Than Children or Adults 2Health News:Teens May Fare Worse After Concussion Than Children or Adults 3Health News:Stopping hormones might help breast cancer to regress 2Health News:New Flu Discovered in Guatemalan Fruit Bats 2Health News:Study compares traits of autism, schizophrenia 2
(Date:9/3/2015)... 03, 2015 Research and ... "Investigation Report on China,s Trastuzumab Market, 2010-2019" ... trastuzumab was approved by FDA to be used in ... of Herceptin, a major product of Roche. In 2013, ... around the world. After entering China ...
(Date:9/3/2015)... -- Research and Markets ( http://www.researchandmarkets.com/research/sd9xxh/radiology ) has announced ... by Type, Deployment Mode, End User and by Component ... to their offering. The global radiology ... and is projected to reach $722.7 Million by 2019, ... The global radiology information system market ...
(Date:9/3/2015)... -- The findings of a year-long investigation conducted by NBC ... handling of its Recovery IVC filter product ... part one of the series revealed that ... fatalities, have been associated with the Recovery device. NBC ... Bard in 2004 which linked the Recovery IVC filter ...
Breaking Medicine Technology:Investigation Report on China's Trastuzumab (Genentech) Market, 2010-2019 2Radiology Information Systems Market Report 2015 - Global Trends & Forecast to 2019 for the $700+ Million Industry 2Radiology Information Systems Market Report 2015 - Global Trends & Forecast to 2019 for the $700+ Million Industry 3IVC Filter Lawsuit News: NBC News Investigation into C.R. Bard Recovery Filters Raises Disturbing Questions, Bernstein Liebhard LLP Reports 2IVC Filter Lawsuit News: NBC News Investigation into C.R. Bard Recovery Filters Raises Disturbing Questions, Bernstein Liebhard LLP Reports 3
... 27 Fibromyalgia affects as many as one in 50 ... epidemic status, patients still often rely on pharmaceutical options solely for ... introduced Corvalen M®, a natural treatment option for fibromyalgia symptoms.   ... Fibromyalgia is ...
... WILLIAMSVILLE, N.Y. , May 27 Surgical robotic ... partnership of Simulated Surgical Systems, LLC (SSS) and five world ... Weill Cornell Medical Center , Vattikuti Urology Institute ... & Dentistry at Robert Wood Johnson Medical School and ...
Cached Medicine Technology:Bioenergy Introduces Corvalen M(R) as a Natural Treatment Option for Fibromyalgia Symptoms 2Bioenergy Introduces Corvalen M(R) as a Natural Treatment Option for Fibromyalgia Symptoms 3Simulated Surgical Systems, LLC Partners to Bring Simulation Advances to Surgical Training 2Simulated Surgical Systems, LLC Partners to Bring Simulation Advances to Surgical Training 3
... The Titan™ Inflatable Penile Prosthesis ... designed to be surgically implanted ... management of erectile dysfunction (also ... provides the patient with voluntary ...
... The Alpha I continues to be ... show the Alpha I to have mechanical ... years on first-time implants. ioflex material contributes ... Alpha I. Thats because Bioflex: ,Provides maximum, ...
... AMS 700 Series is an advanced three-part inflatable ... abdomen, a pump placed in the scrotum and ... cavernosa. It closely simulates the look and performance ... innovative penile implant technology, the AMS 700 Series ...
Only Mentors reusable Alpine Leg Bag has patented Kraylex odor barrier, offset port options, and integrated loops providing total confidence and comfort....
Medicine Products: