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Usher Teams With Body By Milk to Give Teens Once-in-a-Lifetime Opportunity
Date:12/16/2008

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got noise? get going!

Through the got noise? music video program, Body By Milk, along with Usher, will help raise awareness of the importance of smart beverage choices in the fight against obesity and encourage teens to show the many ways they include milk in their diets.

"This exciting program brings together things that are important to teens' lifestyles -- music and pop culture -- with things that are important to their health -- drinking lowfat or fat free milk, eating right and moving more," said Julie Buric, vice president, Marketing for Body By Milk. "With the help of Usher, we hope the Body By Milk got noise? music video program will help us to continue to make a difference to the health of America's youth."

Usher will become the latest celebrity to join the "Body By Milk" campaign, which encourages teens to drink three glasses of lowfat or fat free milk every day, eat right and be active to stay lean and healthy. Complementing the campaign, Usher believes that staying active and healthy is key to creativity and top performance. His Body By Milk ad will debut in Spring 2009.

About Body By Milk's got noise?

The got noise? competition was created by the team at Body By Milk, and Chicago-based film production company, Dreaming Tree Films, who develops creative programming for teens nationwide. The goal of the competition is to encourage teens to lead active and healthy lifestyles and connect them to healthy outlets for self-expression, music and movies. Teen video-makers are inspired through this unique and confidence boosting experience.

About Body By Milk

Body By Milk(R) is part of the National Milk Mustache "got milk?(R)" Campaign, a multi-faceted education program focused on the health benefits of milk. The campaign is managed by the Milk Processor Education Program
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SOURCE Milk Processor Education Program
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