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Use Voice of the Customer to Shape Corporate Strategy

CHAPEL HILL, N.C., April 3, 2008 /PRNewswire/ - Monitoring customer satisfaction and complaint systems are the most frequently used methods for assessing customers' perceptions of products and services. Companies make extensive use of VOC in developing, defining and modifying both new and existing products, according to a member-driven research study conducted by Best Practices, LLC's GLOBAL BENCHMARKING COUNCIL.

Download this complimentary research excerpt, "Capturing the Voice of the Customer: Processes, Practices & Performance," at to view an example of research the GBC could conduct for you on a current or future burning issue at your organization.

Benchmarking studies are one way members of the GLOBAL BENCHMARKING COUNCIL use this innovative research, benchmarking and networking service. The comprehensive suite of research services not only helps them promote top-line revenue growth, cost reduction and innovative problem-solving in the organization, but also supports their personal thought leadership and status as an information broker.

The GLOBAL BENCHMARKING COUNCIL provides five forms of insight, service and assistance, including:

-- Group research to enable informed decision-making

-- Custom research to support key priorities

-- Access to existing $35 million in research via the Best Practice

Database to enlighten day-to-day leadership

-- Access to group knowledge exchanges

-- Thought leadership support via annual conferences on critical business


Want to test-drive the GLOBAL BENCHMARKING COUNCIL? - Visit to sign up for a no cost, no obligation virtual tour or experience it yourself at the upcoming conference, . Discover the positive impact this innovative research, benchmarking and networking service can have on your career and company.

Contact Anna Buhr at 919.809.7560 or to discuss our line-up of conferences or to explore research and networking opportunities available to you through the GLOBAL BENCHMARKING COUNCIL service.

Best Practices, LLC's GLOBAL BENCHMARKING COUNCIL is an innovative research, benchmarking and networking service for business executives in pharmaceutical and life sciences, consumer and industrial products manufacturing, financial services and other industries to promote top-line revenue growth, cost reduction and innovative problem-solving.

SOURCE Best Practices, LLC
Copyright©2008 PR Newswire.
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