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Us TOO Launches National 'SEA Blue' Campaign for Prostate Cancer Awareness Month
Date:8/30/2007

iefert said. "Today, government funding for prostate cancer research and education is merely one-tenth the sum allocated to breast cancer -- and there is virtually no corporate support."

Baby Boomers at Risk

Prostate cancer is second only to lung cancer in annual cancer deaths of U.S. men. It is estimated that there are more than nine million men with prostate cancer worldwide, and this number will grow dramatically as the millions of Baby Boomers enter their 40s, 50s and 60s. As a result, during the next 10 years, the number of men diagnosed with prostate cancer is expected to increase by 40 percent from approximately 230,000 to over 300,000 a year.

"The importance of being proactive in seeking early prostate cancer testing is critical, and there's clearly an urgent need to educate men and their families about prostate cancer," said Kirk. "The good news is that men are living longer after being diagnosed early with prostate cancer. Like other forms of cancer, the sooner it is detected and treated the better the chances of survival."

Us TOO International recommends annual prostate cancer testing for all men age 45 and over -- and at age 40 for African American men or men with a family history of prostate cancer. Annual testing involves a blood test, PSA (prostate specific antigen), and Digital Rectal Exam (DRE). Both tests can be done easily and quickly in a doctor's office or at a screening site.

"Sneakers at Work Day" Event

As part of a recent workplace awareness and giving program, more than 300 companies and organizations and 13,000 individual employees participated in Us TOO International's "Sneakers at Work Day" program. The inaugural event, which took place just before the Father's Day weekend in June -- marked the first annual day for national prostate cancer awareness and action.

The action program's focus on wearing sneakers in the workplace was Us TOO's way of saying that a "sneakers" event can do as much f
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SOURCE Us TOO International
Copyright©2007 PR Newswire.
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