Us TOO Launches National 'SEA Blue' Campaign for Prostate Cancer Aware...( 'As Pink is to Breast Cancer Blue...),Health

'As Pink is to Breast Cancer, Blue is to Prostate Cancer'

DOWNERS GROVE, Ill., Aug. 30 /PRNewswire-USNewswire/ -- In conjunction with September as prostate cancer awareness month, Us TOO International, the prostate cancer support organization is launching its nationwide "SEA Blue" campaign on behalf of prostate cancer patients and their families. SEA stands for support, education and advocacy -- the primary components of Us TOO's mission.

"The SEA Blue campaign is designed to reach out to those at risk, promote prostate cancer screening, and give a voice in the community to the issue of prostate cancer awareness," said Thomas Kirk, Us TOO president and CEO.

"Prostate cancer actually strikes more men than breast cancer does women each year, yet the public remains largely unaware of this serious health issue and the significance of the blue ribbon. We think it's important, in recognition of prostate cancer awareness month, for everyone to 'see blue' and realize that, as pink is to breast cancer -- blue is to prostate cancer," Kirk said.

Us TOO's "SEA Blue" campaign is being supported by information materials, lapel pins, window stickers and posters that the organization is distributing to its more than 300 local chapters around the country. The "SEA Blue" materials can also be obtained by visiting Us TOO's Web site http://www.ustoo.org, or by calling 1 (800) 808-7866.

"Us TOO is committed to helping men and their families learn more about prostate cancer during prostate cancer awareness month and throughout the entire year, so they can make better decisions on treatment options and cope with emotional and quality of life issues following treatment," said Us TOO chairman Jim Kiefert.

"We're hopeful that, as more Americans understand why it's important to 'see blue' in the same way that they 'see pink,' there will be a groundswell of support for prostate cancer patients," K
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